Tattoo as an Expression – Reading The Fashion of Tattooing the Body as Global Fashion

Tattoo as an Expression – Reading The Fashion of Tattooing the Body as Global Fashion

Registration ID: IJNRD_223255

Published ID: IJNRD2406105

DOI: Click Here to Get

Dr. Samarpita Ghosh -Ray

Tattoo , Body, Global Consumerism, Embodiment, Self, Agency

Body modification and fashion have been intertwined as potent mediums of self-identity and expression. Indigenous and primitive practices of body modification have been re-appropriated by the global capitalist fashion industry as tattoo art notwithstanding its earlier appropriation by disenfranchised, marginalized deviant sub-cultures.. This paper critically reviews extant literature and seeks to analyze this appropriated popular art form its embedded nes within consumerist discourse . It also explores the inherent socio- cultural and individualized motivation that enables tattoo to be a reclaimed marker of self- identity

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"Tattoo as an Expression – Reading The Fashion of Tattooing the Body as Global Fashion", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 6, page no.b35-b45, June-2024, Available :https://ijnrd.org/papers/IJNRD2406105.pdf

Volume 9 Issue 6, June-2024

Pages : b35-b45

Paper Reg. ID: IJNRD_223255

Published Paper Id: IJNRD2406105

Downloads: 000121196

Research Area: Arts

Country: SOUTH 24 PARGANAS, WEST BENGAL, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406105.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406105

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

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