How does the popularity of a sport impact the success of athlete branding and marketing?

How does the popularity of a sport impact the success of athlete branding and marketing?

Registration ID: IJNRD_223016

Published ID: IJNRD2406066

DOI: Click Here to Get

Vedant Anand

This paper analyses the importance of athlete branding and marketing and examines whether the popularity of a sport determines the success of an athlete's brand. In line with the aforementioned, the first half of the paper provides a general discussion and analysis of branding and marketing and its extension into the sports industry as part of which, the importance of effective sports branding and marketing and the drawbacks of poor strategies are pointed out. The latter half of this paper takes up the example of two types of sports; basketball and football. Using the case study of two athletes from each sport, this paper points out that the sport's popularity does not solely impact the success of athlete branding. The success of an athlete's brand can be determined and modified by many other factors like the athlete's performance, personality, unique stories etc.

Published Paper   E-Certificate

"How does the popularity of a sport impact the success of athlete branding and marketing?", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 6, page no.a689-a699, June-2024, Available :https://ijnrd.org/papers/IJNRD2406066.pdf

Volume 9 Issue 6, June-2024

Pages : a689-a699

Paper Reg. ID: IJNRD_223016

Published Paper Id: IJNRD2406066

Downloads: 000121173

Research Area: Management

Country: Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406066.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406066

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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