Paper Title
How does the popularity of a sport impact the success of athlete branding and marketing?
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Authors
Vedant Anand
Keywords
Abstract
This paper analyses the importance of athlete branding and marketing and examines whether the popularity of a sport determines the success of an athlete's brand. In line with the aforementioned, the first half of the paper provides a general discussion and analysis of branding and marketing and its extension into the sports industry as part of which, the importance of effective sports branding and marketing and the drawbacks of poor strategies are pointed out. The latter half of this paper takes up the example of two types of sports; basketball and football. Using the case study of two athletes from each sport, this paper points out that the sport's popularity does not solely impact the success of athlete branding. The success of an athlete's brand can be determined and modified by many other factors like the athlete's performance, personality, unique stories etc.
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How To Cite (APA)
Vedant Anand (June-2024). How does the popularity of a sport impact the success of athlete branding and marketing?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), a689-a699. https://ijnrd.org/papers/IJNRD2406066.pdf
Issue
Volume 9 Issue 6, June-2024
Pages : a689-a699
Other Publication Details
Paper Reg. ID: IJNRD_223016
Published Paper Id: IJNRD2406066
Downloads: 000121981
Research Area: Management
Country: Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2406066.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406066
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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