IMPACT OF DIGITAL ADVERTISEMENT ON PARENTS PURCHASING BEHAVIOR WITH SPECIAL REFERENCE SIVAKASI

IMPACT OF DIGITAL ADVERTISEMENT ON PARENTS PURCHASING BEHAVIOR WITH SPECIAL REFERENCE SIVAKASI

Registration ID: IJNRD_223141

Published ID: IJNRD2406057

DOI: Click Here to Get

Dr. R. C. SARAVANA kUMAR , Dr. A. CHELLA DURAI

Parents' Purchase Behavior, Digital Advertising

This research work is digital advertising with an emphasis on the influence of digital advertising on parents' purchasing decisions. The purpose of this study is to investigate which media, in the current period of fierce competition for small enterprises, is more effective. Every advertising media has unique restrictions and difficulties. Many brands today prioritize both in order to vary their marketing mix. The fact that parents nowadays are using the internet more and more is one of the most significant facts here. In a geographically diverse market, a single website may be able to reach its target audience. The quantity of consumers reached by print media, such as magazines and newspapers, is restricted by the direct mailing methods used for circulation. Ads have to relate to their client and persuade them to make judgments about purchases. A web page may only be visited for a few seconds by internet users, which might make it challenging for an advertisement to draw in customers. Additionally, users of the internet can choose to install various ad-blocking programs in order to stop advertisements from showing on websites. Print media consumers read brochures, magazines, and newspapers cover to cover for several minutes at a time, giving advertisements ample opportunity to establish a connection with their target audience. In order to determine the effects of both types of advertising on parents' purchasing behavior, this study will employ survey methods.

Published Paper   E-Certificate

"IMPACT OF DIGITAL ADVERTISEMENT ON PARENTS PURCHASING BEHAVIOR WITH SPECIAL REFERENCE SIVAKASI", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 6, page no.a601-a612, June-2024, Available :https://ijnrd.org/papers/IJNRD2406057.pdf

Volume 9 Issue 6, June-2024

Pages : a601-a612

Paper Reg. ID: IJNRD_223141

Published Paper Id: IJNRD2406057

Downloads: 000121128

Research Area: Commerce

Country: Sivakasi / virudhunagar, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2406057.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406057

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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