Paper Title
A Study on Dynamics of Consumer Perception of Traditional Banking Services and Digital Banking Services
Article Identifiers
Authors
Shrishti Tripathi , Dr. Anoop Kumar Singh , Durgesh Singh
Keywords
Financial inclusiveness, Financial awareness, Digital Banking Services, Traditional Banking Services
Abstract
The banking industry is changing as it attempts to use digital technology to improve productivity and satisfy the changing demands of an increasingly tech-savvy customer base in modern-day India backed by the traditional banking services. The government is looking towards a more financially inclusive economy, for which it is important that the services are made available till the last mile. Digital banking system and facilities have proved to be a milestone in achieving the task of financial inclusion in the country in a more effective and efficient manner. The digital transactions require financial literacy and awareness which has its own set of advantages and challenges in a country like ours. The current study is focused upon the analysis of consumer perception towards adaptability of the digital banking system. The data for the current study is collected on a convenient sampling survey conducted among the urban respondents of Lucknow district of Uttar Pradesh, with the help of interview schedule/questionnaire. The data has also been collected through relevant secondary sources through various reports published on official government websites. The paper explores the behavioural changes among the consumers and their perceptions regarding the traditional banking methods and the digital banking. The tools used for this study are Percentage Analysis, Ranking and t-test. The study will help to know about the attitude of people towards digital banking services and traditional banking services. It will also help the policy makers to formulate new pathways for bringing more financial awareness and inclusiveness.
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How To Cite (APA)
Shrishti Tripathi, Dr. Anoop Kumar Singh, & Durgesh Singh (June-2024). A Study on Dynamics of Consumer Perception of Traditional Banking Services and Digital Banking Services. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(6), a321-a329. https://ijnrd.org/papers/IJNRD2406033.pdf
Issue
Volume 9 Issue 6, June-2024
Pages : a321-a329
Other Publication Details
Paper Reg. ID: IJNRD_223064
Published Paper Id: IJNRD2406033
Downloads: 000121980
Research Area: Commerce
Country: Lucknow, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2406033.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2406033
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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