Paper Title
Does Branding Truly Matter
Article Identifiers
Authors
Dr. Jessica Menezes
Keywords
Branding, Brand Strategy, Brand Positioning, Brand Identity, Brand Positioning, Business Goals, Competitive Advantage, Customer Promise, Long Term Growth
Abstract
Branding is essential in both retail and B2B sectors, differentiating organizations in competitive markets by communicating a unique value proposition and customer promise. A well-crafted brand strategy involves setting clear long-term business goals, defining whether a brand is innovative, dependable, premium, or high-value, and targeting the right audience effectively. Key questions such as "Why are we doing this?" and "What do we hope to achieve?" guide the strategy, focusing on sustainable growth and brand strength through consistent efforts. A strong brand demonstrates accountability and leadership, achieving significant competitive advantages by aligning identity with business objectives.
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How To Cite (APA)
Dr. Jessica Menezes (May-2024). Does Branding Truly Matter . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), I281-I283. https://ijnrd.org/papers/IJNRD2405833.pdf
Issue
Volume 9 Issue 5, May-2024
Pages : I281-I283
Other Publication Details
Paper Reg. ID: IJNRD_222931
Published Paper Id: IJNRD2405833
Downloads: 000121978
Research Area: Management
Country: Mumbai 400026, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2405833.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405833
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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