Paper Title
A study on the satisfaction and intention to revisit Kushinagar of tourists from South East Asian countries
Article Identifiers
Authors
Himanshu Shekhar , Madhusudan Ghosh , Dr. Rohit Ravindra Borlikar , Sujay Vikram Singh , Keshav Singh Rathour
Keywords
Destination Loyalty, Buddhist Destination, Tourist Satisfaction, Kushinagar
Abstract
Tourists from India and around the world visit Kushinagar, the sacred land of Lord Buddha, finding solace and joy in their experiences here. Particularly, devout followers of Buddha feel a profound sense of joy upon visiting this revered site. Kushinagar holds significant importance within the Buddha Circuit, alongside other sacred sites like Lumbini, Bodh Gaya, and Sarnath. For tourists from Southeast Asian countries, Kushinagar holds similar reverence as Hindu pilgrimage sites like Chardham, Mecca and Medina for Muslims, and Vatican City and Jerusalem for Christians. According to Tathagat Buddha himself, a Buddhist pilgrim's journey remains incomplete without visiting Kushinagar. This underscores the immense significance of Kushinagar as a pilgrimage destination for followers of Buddhism. The aim of this research is to assess the satisfaction levels of tourists, especially those from Southeast Asian countries such as Sri Lanka, Thailand, Vietnam, Cambodia, Korea, Japan, China, Singapore, etc., with the available facilities at Kushinagar. Additionally, the study seeks to determine whether these tourists intend to revisit the site in the future. Kushinagar, renowned as the site of Mahaparinirvana, serves as the focal point of this study, with data being collected directly from tourists. The findings of this study will inform efforts aimed at enhancing the existing facilities at Kushinagar and attracting a greater number of tourists to the site in the future. Moreover, the study aims to provide valuable insights to destination management organizations for formulating effective strategies and assist the Ministry of Tourism in devising appropriate tourism policies for Kushinagar.
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How To Cite (APA)
Himanshu Shekhar, Madhusudan Ghosh, Dr. Rohit Ravindra Borlikar, Sujay Vikram Singh, & Keshav Singh Rathour (May-2024). A study on the satisfaction and intention to revisit Kushinagar of tourists from South East Asian countries. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), h133-h148. https://ijnrd.org/papers/IJNRD2405734.pdf
Issue
Volume 9 Issue 5, May-2024
Pages : h133-h148
Other Publication Details
Paper Reg. ID: IJNRD_222662
Published Paper Id: IJNRD2405734
Downloads: 000121985
Research Area: Management
Country: Lalpur, Madhya Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2405734.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405734
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