Palit Ko: Investigating The Marketing Strategies and Sales Performance of The Accountancy, Business, and Management (ABM) Grade 12 Students’ Business Simulation

Registration ID: IJNRD_221994

Published ID: IJNRD2405562

DOI: Click Here to Get

Annelyn H. Eribal , Tito B. Cagang, Jr. , John Lloyd M. Andrade , Maycee C. Garpia , Paolo Miguel H. Torrejas

Marketing Strategies, Product, Price, Place, Promotion, Sales Performance, ABM Students, Business Simulation, Challenges Encountered, Lack of Efficiency, Inconspicuous and Quite Confined Place, Time Management, and Stockout

This study examined the relationship between marketing strategies and sales performance of Accountancy, Business, and Management (ABM) Grade 12 students during their business simulation and described the challenges they encountered in the implementation of their marketing strategies to increase their sales performance. Precisely, to attain the objective of this study, the researchers utilized mixed method research, whereby thirty-two (32) respondents and four (4) informants were selected using a purposive sampling technique since they exhibited the same criteria of being the study’s respondents and informants. Using the statistical tools, it was found that the majority of respondents are female, and most of them are 18 years old. The marketing strategies practiced by the Grade 12 ABM students in their business simulation revealed a very high level (x=4.27). Further, their sales performance exceeds expectations (x=3.50). The results of the correlation showed that there is a significant relationship between the level of marketing strategies and the sales performance of the respondents. On the other hand, the challenge they encountered in the implementation of marketing strategies during their business simulation was the lack of efficiency. Specifically, they struggled with the inconspicuous and quite confined place, time management, and stockout. Hence, it is suggested that teachers may provide time management training and tools to ABM students to enhance their skills in managing time effectively, and students may implement better inventory management practices to address the issue of stockout.

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Annelyn H. Eribal, Tito B. Cagang, Jr., John Lloyd M. Andrade, Maycee C. Garpia, & Paolo Miguel H. Torrejas (May-2024). Palit Ko: Investigating The Marketing Strategies and Sales Performance of The Accountancy, Business, and Management (ABM) Grade 12 Students’ Business Simulation. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), f591-f625. https://ijnrd.org/papers/IJNRD2405562.pdf

Volume 9 Issue 5, May-2024

Pages : f591-f625

Paper Reg. ID: IJNRD_221994

Published Paper Id: IJNRD2405562

Downloads: 000122057

Research Area: Engineering

Country: GENERAL SANTOS CITY (DADIANGAS), SOUTH COTABATO, Philippines

Published Paper PDF: https://ijnrd.org/papers/IJNRD2405562.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405562

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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