TO STUDY THE SIGNIFICANCE AND IMPACT OF AI ON THE GROWTH OF THE RETAIL SECTOR

Registration ID: IJNRD_221448

Published ID: IJNRD2405482

DOI: Click Here to Get

Rachit Sharma

Keywords: Artificial Intelligence, Machine Learning, Automation, Retail, Business.

Abstract : This paper explores the transformative impact of artificial intelligence (AI) on the retail industry, focusing on its influence on pricing strategies and consumer behavior. Drawing on a survey of 109 retail consumers and comprehensive data analysis, we find widespread awareness and adoption of AI technologies among both consumers and retailers in India. AI-driven applications such as virtual assistants, chatbots, personalized recommendations, and inventory management systems play pivotal roles in enhancing operational efficiency and customer engagement. Additionally, consumers exhibit a growing reliance on AI-driven solutions in their purchasing decisions, highlighting the need for retailers to adapt to evolving market dynamics. By illuminating the multifaceted implications of AI in retail, this research provides valuable insights for stakeholders navigating the rapidly evolving retail landscape. Keywords: Artificial Intelligence, Machine Learning, Automation, Retail, Business.

Published Paper   E-Certificate

Rachit Sharma (May-2024). TO STUDY THE SIGNIFICANCE AND IMPACT OF AI ON THE GROWTH OF THE RETAIL SECTOR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), e784-e789. https://ijnrd.org/papers/IJNRD2405482.pdf

Volume 9 Issue 5, May-2024

Pages : e784-e789

Paper Reg. ID: IJNRD_221448

Published Paper Id: IJNRD2405482

Downloads: 000121975

Research Area: Information Technology 

Country: Noida, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2405482.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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