The Influence of Aesthetic Packaging Elements on Consumers’ Purchasing Intention: An Empirical Study of Accountancy, Business, And Management (ABM) Grade 12 Students’ Products

The Influence of Aesthetic Packaging Elements on Consumers’ Purchasing Intention: An Empirical Study of Accountancy, Business, And Management (ABM) Grade 12 Students’ Products

Registration ID: IJNRD_221245

Published ID: IJNRD2405453

DOI: Click Here to Get

Mariel G. Villanueva , Tito B. Cagang, Jr. , Mae Diane F. Cabasag , Jullian Mae A. Alforque , Cherry Mae E. Cañete

Aesthetic Packaging Elements, Purchasing Intention

This study assessed the influence of aesthetic packaging elements on consumers’ purchasing intention as an empirical study of Accountancy, Business, and Management (ABM) Grade 12 students’ products and described the informants’ thoughts about the importance of aesthetic product packaging elements in the business. Precisely, to attain this study’s objective, the researchers utilized a mixed method whereby sixty-seven (67) respondents and four (4) informants were selected using a purposive sampling technique since they exhibited the same criteria of being the study’s respondents and informants. It was found that most of the respondents are female and are 17 years old. Their preferred beverages and products were Pearl Shake and Sweet Potato Cheese Balls, while their preferred product packaging and logo were the Chew’Gnaw’s and Wajabat Khafifa’s, respectively. Lastly, their daily amount spent for purchasing products ranged from Php 20.00 to Php 30.00. Furthermore, it can be learned that all aspects of aesthetic product packaging elements are highly influential (x=3.89) on consumers’ purchasing intention. Additionally, the respondents highly intended to buy the products (x=3.99) as influenced by the aesthetic product packaging elements. Also, the results of the correlation showed that there is a significant relationship between the influence of aesthetic product packaging elements and consumers’ purchasing intention. Nevertheless, the informants disclosed that aesthetic product packaging elements in business are effective marketing and communication tools. Thus, ABM 12 sellers may sustain the value of their products’ packaging design to influence buyers’ purchasing intention.

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"The Influence of Aesthetic Packaging Elements on Consumers’ Purchasing Intention: An Empirical Study of Accountancy, Business, And Management (ABM) Grade 12 Students’ Products", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 5, page no.e488-e505, May-2024, Available :https://ijnrd.org/papers/IJNRD2405453.pdf

Volume 9 Issue 5, May-2024

Pages : e488-e505

Paper Reg. ID: IJNRD_221245

Published Paper Id: IJNRD2405453

Downloads: 000121195

Research Area: Management

Country: GENERAL SANTOS CITY (DADIANGAS), SOUTH COTABATO, Philippines

Published Paper PDF: https://ijnrd.org/papers/IJNRD2405453.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405453

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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