Study on marketing of Makhana(Euryale Ferox) in Madhubani district of Bihar

Study on marketing of Makhana(Euryale Ferox) in Madhubani district of Bihar

Registration ID: IJNRD_221603

Published ID: IJNRD2405401

DOI: Click Here to Get

Sonali Raj , Prof.(Dr.) Victoria A. Masih

Makhana,Marketing cost,Socio-economic,Marketing Channels,Constraints and Suggestion

The study conducted in Madhubani district of Bihar from 2020-2024 utilized a descriptive research design to investigate the marketing of Makhana. It involved 120 farmers from traditional pond systems and 30 from modern field systems, along with various stakeholders in the marketing chain. The research aimed to understand the socio-economic conditions of farmers, identify marketing channels, costs, efficiency, and constraints in marketing Makhana. Findings revealed higher yields and net returns in the field system compared to the pond system, highlighting the need for processing machinery development. Additionally, the study emphasized the importance of addressing constraints like lack of ownership of ponds, the role of human labor in processing, and the need for improvements in processing, packaging, and market infrastructure to enhance the demand and value of Makhana products.

Published Paper   E-Certificate

"Study on marketing of Makhana(Euryale Ferox) in Madhubani district of Bihar", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 5, page no.d907-d912, May-2024, Available :https://ijnrd.org/papers/IJNRD2405401.pdf

Volume 9 Issue 5, May-2024

Pages : d907-d912

Paper Reg. ID: IJNRD_221603

Published Paper Id: IJNRD2405401

Downloads: 000121204

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2405401.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405401

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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