Paper Title
Study on marketing of Makhana(Euryale Ferox) in Madhubani district of Bihar
Article Identifiers
Authors
Sonali Raj , Prof.(Dr.) Victoria A. Masih
Keywords
Makhana,Marketing cost,Socio-economic,Marketing Channels,Constraints and Suggestion
Abstract
The study conducted in Madhubani district of Bihar from 2020-2024 utilized a descriptive research design to investigate the marketing of Makhana. It involved 120 farmers from traditional pond systems and 30 from modern field systems, along with various stakeholders in the marketing chain. The research aimed to understand the socio-economic conditions of farmers, identify marketing channels, costs, efficiency, and constraints in marketing Makhana. Findings revealed higher yields and net returns in the field system compared to the pond system, highlighting the need for processing machinery development. Additionally, the study emphasized the importance of addressing constraints like lack of ownership of ponds, the role of human labor in processing, and the need for improvements in processing, packaging, and market infrastructure to enhance the demand and value of Makhana products.
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How To Cite (APA)
Sonali Raj & Prof.(Dr.) Victoria A. Masih (May-2024). Study on marketing of Makhana(Euryale Ferox) in Madhubani district of Bihar. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), d907-d912. https://ijnrd.org/papers/IJNRD2405401.pdf
Issue
Volume 9 Issue 5, May-2024
Pages : d907-d912
Other Publication Details
Paper Reg. ID: IJNRD_221603
Published Paper Id: IJNRD2405401
Downloads: 000121979
Research Area: Engineering
Country: -, -, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2405401.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405401
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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