Paper Title
Customer Satisfaction of DLSUD CTHM Students Towards Kiosk System of Fast-food Chain in Dasmarinas City, Cavite
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Abstract
The study was conducted to determine the satisfaction of the customer satisfaction of DLSU-CTHM students toward the fast-food chain kiosk systems in Dasmarinas, Cavite. It sought to describe the demographic profile of the respondents used in the study in terms of age and gender. Further, the study wanted to assess the satisfaction of these respondents toward the kiosk systems of fast-food chains in Dasmarinas in terms of: reliability, assurance, tangibles, empathy, and responsiveness. Likewise, the study sought to determine whether there exists a significant relationship between satisfaction level of the customers and their demographic profile. The study employed the descriptive research design since it wanted to describe a certain phenomenon at the study was conducted. It also gathered data to describe the current status of the kiosk systems in fast-food chains and test the hypothesis which is the significant relationship between satisfaction of customers and the kiosk systems in fast-food chains. The study was conducted in Dasmarinas, Cavite wherein the participants were DLSU-CTHM students who were customers of fast-food chains in the said city. Hence, purposive sampling was used. The data for the study were collected through a survey made using a questionnaire adopted and modified from DINESERV. The data gathered were analyzed and interpreted using appropriate statistical tools. It was found in the study that most of the DLSU-CTHM students are customers of fast-food chains with ages ranging from 20 to 23 years old and were predominantly female. They manifested satisfaction with regards to the tangibles of these kiosk systems. Similarly, they also showed satisfaction on the system’s reliability and responsiveness. Likewise, they were also satisfied with the empathy shown by the systems and in the assurance of the systems on them as customers. In general, the customers were satisfied with the kiosk systems in the fast-food chains in Dasmarinas, Cavite.
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How To Cite (APA)
Beatriz A. Rodriguez, Francis Zymedin R. Yambao, & Martina Pearl S. Balagulan (May-2024). Customer Satisfaction of DLSUD CTHM Students Towards Kiosk System of Fast-food Chain in Dasmarinas City, Cavite. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), d333-d356. https://ijnrd.org/papers/IJNRD2405339.pdf
Issue
Volume 9 Issue 5, May-2024
Pages : d333-d356
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Paper Reg. ID: IJNRD_221431
Published Paper Id: IJNRD2405339
Downloads: 000122098
Research Area: Other
Author Type: Foreign Author
Country: Imus, Cavite, Philippines
Published Paper PDF: https://ijnrd.org/papers/IJNRD2405339.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405339
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