Factors Affecting the Sales Of Petroleum Products in a Retail Outlet of Indian Oil Corporation Limited.

Factors Affecting the Sales Of Petroleum Products in a Retail Outlet of Indian Oil Corporation Limited.

Registration ID: IJNRD_221315

Published ID: IJNRD2405319

DOI: Click Here to Get

Dr. Sujata Banerjee , Prof. Rita ganguly , Souvik Nayak

Perception, consumer behaviour, consumer attitude, strategies

This study pivots around survey research, a widely embraced approach for gathering insights from diverse demographic cohorts. Through meticulously crafted questionnaires administered to retail outlet dealers, we endeavor to amass primary data encapsulating both demographic profiles and the manifold factors influencing sales. This methodological rigor enables a holistic examination of retail sales dynamics, encompassing a spectrum of contextual variables. It also endeavors to discern potential variances in sales factors across distinct retail outlet locales, delineating between highway-side and locality areas. Through a comparative lens, we aspire to unearth insights into how location-specific nuances may reverberate across sales performance

Published Paper   E-Certificate

"Factors Affecting the Sales Of Petroleum Products in a Retail Outlet of Indian Oil Corporation Limited.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 5, page no.d146-d164, May-2024, Available :https://ijnrd.org/papers/IJNRD2405319.pdf

Volume 9 Issue 5, May-2024

Pages : d146-d164

Paper Reg. ID: IJNRD_221315

Published Paper Id: IJNRD2405319

Downloads: 000121211

Research Area: Management

Country: DURGAPUR, WEST BENGAL, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2405319.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405319

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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