Paper Title
A Study On Development Of Online Business In Fashion Industry In India
Article Identifiers
Authors
Maysha noori , Mrs. snighda dash
Keywords
Abstract
The fashion industry in India has witnessed a remarkable transformation with the advent of online business. This study aims to examine the factors contributing to the growth of online fashion businesses in India and their impact on the industry. It will delve into topics such as e-commerce platforms, digital marketing strategies, consumer preferences, and the challenges faced by online fashion retailers. Through comprehensive research and analysis, this study seeks to provide valuable insights into the development of online business in the Indian fashion industry. The online fashion business in India started gaining traction in the late 2000s with the advent of internet penetration and the growing popularity of e-commerce. Initially, it was limited to a few players offering a niche selection of products. However, with the rise of smartphones and improved internet connectivity, the market expanded rapidly, leading to the emergence of numerous online fashion platforms.
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How To Cite (APA)
Maysha noori & Mrs. snighda dash (May-2024). A Study On Development Of Online Business In Fashion Industry In India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(5), b463-b466. https://ijnrd.org/papers/IJNRD2405161.pdf
Issue
Volume 9 Issue 5, May-2024
Pages : b463-b466
Other Publication Details
Paper Reg. ID: IJNRD_220607
Published Paper Id: IJNRD2405161
Downloads: 000121990
Research Area: Management
Country: greater noida, uttar pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2405161.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2405161
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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