Paper Title
A Study On Purchasing Behavior of Customers Towards Chemical In Zymetree Tech & Trade
Article Identifiers
Authors
GUNASEKAR E
Keywords
Safety, Efficiency, Environmental impact, Health effects, Price & Brand reputation
Abstract
In today's competitive market, understanding consumer behavior is paramount for businesses to formulate effective marketing strategies. This study delves into the intricate dynamics of purchase behavior towards chemical products, aiming to provide insights crucial for marketing practitioners in this industry. The research employs a mixed-method approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. Through a sample representative of diverse demographics and purchasing backgrounds, the study explores various factors influencing consumer decision-making processes in the chemical product sector. Key findings reveal that consumer purchase behavior towards chemical products is influenced by a multitude of factors, including product characteristics, brand reputation, price sensitivity, perceived quality, and environmental concerns. Additionally, the study uncovers the significant role of informational cues, such as product labeling, safety certifications, and online reviews, in shaping consumer perceptions and purchase intentions. Furthermore, demographic variables such as age, income level, and education impact consumers' attitudes and preferences towards chemical products, highlighting the necessity for targeted marketing strategies tailored to different consumer segments. Implications of the study underscore the importance for chemical companies to prioritize transparency, sustainability, and safety in their marketing communications. Building trust and credibility through transparent product information and environmentally friendly practices can enhance brand loyalty and positively influence purchase decisions. In conclusion, this research provides valuable insights into the complex dynamics of consumer behavior in the chemical product industry. By understanding the underlying drivers and influencers of purchase decisions, marketers can develop strategies that resonate with consumers and drive business growth in this competitive market landscape.
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How To Cite (APA)
GUNASEKAR E (April-2024). A Study On Purchasing Behavior of Customers Towards Chemical In Zymetree Tech & Trade. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), i671-i682. https://ijnrd.org/papers/IJNRD2404876.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : i671-i682
Other Publication Details
Paper Reg. ID: IJNRD_220032
Published Paper Id: IJNRD2404876
Downloads: 000121982
Research Area: Management
Country: Chennai, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404876.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404876
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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