Paper Title
Analysing the Influence of Eco-Friendly Product Labelling on Consumer Purchasing Decisions in the Beauty and Personal Care Industry
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Registration ID: IJNRD_219853
Published ID: IJNRD2404871
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Keywords
Eco-friendly product labeling, Consumer purchasing decisions, Beauty industry, Personal care industry, Environmental sustainability, Green marketing, Consumer perception, Corporate social responsibility.
Abstract
Environmentally friendly items are becoming more and more important to consumers as their understanding of environmental sustainability grows. There is growing pressure on the beauty and personal care business, which is notorious for using a lot of packaging and materials, to embrace more environmentally friendly methods. This thesis looks into how consumer decisions in this industry are affected by eco-friendly product branding. Using a survey-based research design, this study investigates consumer perceptions regarding environmentally friendly cosmetics and personal care goods. The study's objective is to provide light on the factors influencing customer decisions and the barriers preventing the cosmetics sector from adopting sustainable alternatives more widely. A systematic questionnaire was created and distributed as part of the research design in order to collect information on consumer attitudes, purchasing patterns, awareness, and obstacles to the adoption of eco-friendly products. To guarantee a representative sample that reflects the larger consumer community, the questionnaire is disseminated to a wide sample of respondents, selected from a range of demographic categories. The primary findings of the survey indicate that consumers in the beauty and personal care sector have favourable opinions and are highly conscious of sustainability. Most respondents indicate that they are aware of ecologically friendly solutions and that they would be prepared to support programmes that promote environmental responsibility. The result highlights the significance of transparent and credible eco-labeling methods in influencing consumer views by identifying environmental claims on product labels as a major deciding factor in purchase decisions. Even However, there are still major barriers that keep some consumers from buying more environmentally friendly products, such as limited availability and higher pricing. To overcome these obstacles, industry players must work together to increase product accessibility, widen distribution networks, and make products more affordable. Building consumer confidence and promoting adoption of eco-labeling techniques are determined to require trust and transparency. To guarantee the authenticity and legitimacy of their products, manufacturers and merchants need to place a high priority on openness and strict adherence to certification requirements.This study emphasises the relevance of sustainability in influencing customer preferences and purchasing behaviour within the cosmetics business, as well as the growing demand for eco-friendly beauty and personal care products among consumers. To promote a more ethical and sustainable market for cosmetics and personal hygiene products, it is imperative to remove a:doption barriers and improve trust and transparency.
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How To Cite (APA)
Rinzing Doma Bhutia & Prof. Jagriti Gupta (April-2024). Analysing the Influence of Eco-Friendly Product Labelling on Consumer Purchasing Decisions in the Beauty and Personal Care Industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), i630-i641. https://ijnrd.org/papers/IJNRD2404871.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : i630-i641
Other Publication Details
Paper Reg. ID: IJNRD_219853
Published Paper Id: IJNRD2404871
Research Area: Management
Author Type: Indian Author
Country: G.B. Nagar, U.P., India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404871.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404871
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