Impact of Digitalization on Automobile Industry: Challenges and Opportunities

Registration ID: IJNRD_220039

Published ID: IJNRD2404834

DOI: http://doi.one/10.1729/Journal.39226

Prity Kumari

Digitalization, Automobile industry, Challenges, Opportunities, Purchasing process

In this digital era, society wants everything within a click or hand's reach. The automotive industry is entering the digital age. Digitization is influencing all aspects of consumer behavior. Digitization is affecting today's world and India's automotive industry. In the coming years, digitization and AI will be crucial. This paper focuses on recent trends of digitization and how automobile supply chain will be impacted between manufacturers and suppliers. Digitalization may cause challenges for the automotive industry's digital infrastructure. The low purchasing power of Indian economy must be taken into consideration along with the acceptance of buying cars online and providing excellent customer service and values. Additionally, it aims to talk about workable solutions like raising customer awareness, educating customers on technical issues, and promoting digital techniques in the auto-buying process. Digitization affects India's automotive industry, according to a study. All businesses use advanced technology and are digitalized today. Advanced technology boosts auto sales. It improves product quality and after-sale service, leading to customer and brand loyalty.

Published Paper   E-Certificate

Prity Kumari (April-2024). Impact of Digitalization on Automobile Industry: Challenges and Opportunities. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), i262-i272. http://doi.one/10.1729/Journal.39226

Volume 9 Issue 4, April-2024

Pages : i262-i272

Paper Reg. ID: IJNRD_220039

Published Paper Id: IJNRD2404834

Downloads: 000121996

Research Area: Commerce

Country: Ranchi, Jharkhand, India

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Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404834

Crossref DOI: http://doi.one/10.1729/Journal.39226

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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