EFFECTS OF THE BRAND ON SALES AND REVENUE GENERATION

EFFECTS OF THE BRAND ON SALES AND REVENUE GENERATION

Registration ID: IJNRD_220186

Published ID: IJNRD2404825

DOI: Click Here to Get

Mukul ranjan , Dr Arvinder Kaur

EFFECTS OF THE BRAND ON SALES AND REVENUE GENERATION

This study delves into the longstanding interest in branding, tracing back to the late 19th century, and the more recent emergence of the corporate brand concept in the 1970s. While product branding aims to enhance awareness, reputation, and perception to drive customer loyalty and increased sales, corporate branding targets shareholder value and goodwill. However, concrete evidence of corporate branding's impact on sales has been lacking. This thesis aims to address this gap by leveraging existing corporate brand data from CoreBrand Index® provided by Principle Partners, alongside financial metrics and media spending data, to empirically demonstrate the corporate brand's influence on sales revenue growth.

Published Paper   E-Certificate

"EFFECTS OF THE BRAND ON SALES AND REVENUE GENERATION", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.i184-i207, April-2024, Available :https://ijnrd.org/papers/IJNRD2404825.pdf

Volume 9 Issue 4, April-2024

Pages : i184-i207

Paper Reg. ID: IJNRD_220186

Published Paper Id: IJNRD2404825

Downloads: 000121109

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404825.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404825

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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