THE STUDY OF MARKETING STRATEGY AT BOAT

THE STUDY OF MARKETING STRATEGY AT BOAT

Registration ID: IJNRD_219881

Published ID: IJNRD2404803

DOI: Click Here to Get

AAFREEN PARVEEN , DR. CHANDRANI GANGULY

boAt, Marketing Strategy, Branding, Product Positioning, Digital Marketing, Influencer Marketing, Consumer Engagement, Case Study, Consumer Electronics.

This study delves into different audio device brands, focusing on what customers want, require, and prefer in terms of features and functionality. We have also investigated promotional strategies that revolve around the elements that impact their choice to buy these items. The primary objective of the study is to provide valuable insights to organizations regarding consumer preferences and needs, enabling them to customize their future strategies to fulfill those expectations. Using the BoAt lifestyle brand as an example, the study also shows how branding and marketing strategies impact customers' buying choices. Although competition is fierce in this sector, BoAt has the advertising and marketing chops to make a dent.

Published Paper   E-Certificate

"THE STUDY OF MARKETING STRATEGY AT BOAT ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.i17-i26, April-2024, Available :https://ijnrd.org/papers/IJNRD2404803.pdf

Volume 9 Issue 4, April-2024

Pages : i17-i26

Paper Reg. ID: IJNRD_219881

Published Paper Id: IJNRD2404803

Downloads: 000121211

Research Area: Management

Country: G.B. Nagar, U.P., India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404803.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404803

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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