Conversion Rate Optimization (CRO) Techniques: Enhancing Website Performance for Higher Conversions - A Case Study of Amazon

Conversion Rate Optimization (CRO) Techniques: Enhancing Website Performance for Higher Conversions - A Case Study of Amazon

Registration ID: IJNRD_219557

Published ID: IJNRD2404783

DOI: Click Here to Get

Shubham kaushik

Conversion Rate Optimization (CRO), website performance, digital marketing, A/B testing, user experience (UX) optimization, personalization, streamlined checkout processes, case studies, challenges, future trends.

Conversion rate optimization (CRO) is the process of improving website performance to increase the conversion rate of visitors into customers. CRO techniques can include A/B testing, heatmap analysis, and session replay analysis. Amazon is a well-known company that utilizes CRO techniques to enhance website performance and increase conversions. In this case study, it was found that optimizing certain pages of the Amazon website led to a significant increase in conversions. Ultimately, CRO techniques can have a major impact on business success by driving more revenue from customers. Conversion Rate Optimization (CRO) is crucial for maximizing the effectiveness of a website in converting visitors into customers. This case study examines the CRO techniques employed by Amazon, one of the world's largest e-commerce platforms, to enhance its website performance and achieve higher conversion rates. Through a comprehensive analysis of Amazon's strategies, including user experience design, personalized recommendations, persuasive copywriting, streamlined checkout process, and continuous testing and optimization, this study sheds light on best practices for improving conversion rates. By understanding and implementing these techniques, businesses can optimize their websites to drive more conversions and ultimately enhance their bottom line.

Published Paper   E-Certificate

"Conversion Rate Optimization (CRO) Techniques: Enhancing Website Performance for Higher Conversions - A Case Study of Amazon", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.h762-h764, April-2024, Available :https://ijnrd.org/papers/IJNRD2404783.pdf

Volume 9 Issue 4, April-2024

Pages : h762-h764

Paper Reg. ID: IJNRD_219557

Published Paper Id: IJNRD2404783

Downloads: 000121477

Research Area: Management

Country: South East Delhi , New Delhi , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404783.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404783

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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