Paper Title

Market analysis of Verka

Article Identifiers

Registration ID: IJNRD_219471

Published ID: IJNRD2404756

DOI: Click Here to Get

Authors

Guruaribam Chinchin

Keywords

market analysis , export challenges , regional analysis , distribution network

Abstract

Understanding Verka's Market Dynamics in the Evolving Indian Dairy Industry: In India Verka is a well-known dairy brand that competes in a market that is dynamic and constantly evolving. Examining a number of variables that affect Verka’s performance this study examines the company’s place in the Indian dairy market. The study makes use of frameworks for competitive strategy brand management and marketing. India’s dairy industry is expanding significantly due to the countrys large population growing disposable income and changing dietary habits that favor dairy products. As a major participant in this evolution Verka has a long history. The study highlights how crucial it is to comprehend Verka’s brand management tactics which have promoted customer loyalty and trust. To evaluate Verka’s competitive advantages and disadvantages as well as external opportunities and threats google trends and product portfolio differentiation are presented. Its critical to analyze Verka’s rivals using competitor intelligence in order to pinpoint opportunities for innovation and development. Vital information can be obtained by examining market share and consumer preferences for products like cheese UHT milk and ice cream. Verka’s efforts to expand internationally in areas such as the Middle East Australia and Southeast Asia demonstrate the company’s conformity to global trends. An extensive review of international marketing strategies will be conducted in order to assess Verkas competitive positioning. Theoretical frameworks and pragmatic considerations are integrated in this thorough market analysis of Verka. With regard to the ever-changing Indian dairy industry it seeks to offer a comprehensive grasp of Verka’s market dynamics and growth potential.

How To Cite

"Market analysis of Verka", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.h508-h540, April-2024, Available :https://ijnrd.org/papers/IJNRD2404756.pdf

Issue

Volume 9 Issue 4, April-2024

Pages : h508-h540

Other Publication Details

Paper Reg. ID: IJNRD_219471

Published Paper Id: IJNRD2404756

Downloads: 000121278

Research Area: Management

Country: Imphal East, Manipur, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404756.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404756

About Publisher

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

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