Paper Title
Market analysis of Verka
Article Identifiers
Authors
Guruaribam Chinchin
Keywords
market analysis , export challenges , regional analysis , distribution network
Abstract
Understanding Verka's Market Dynamics in the Evolving Indian Dairy Industry: In India Verka is a well-known dairy brand that competes in a market that is dynamic and constantly evolving. Examining a number of variables that affect Verka’s performance this study examines the company’s place in the Indian dairy market. The study makes use of frameworks for competitive strategy brand management and marketing. India’s dairy industry is expanding significantly due to the countrys large population growing disposable income and changing dietary habits that favor dairy products. As a major participant in this evolution Verka has a long history. The study highlights how crucial it is to comprehend Verka’s brand management tactics which have promoted customer loyalty and trust. To evaluate Verka’s competitive advantages and disadvantages as well as external opportunities and threats google trends and product portfolio differentiation are presented. Its critical to analyze Verka’s rivals using competitor intelligence in order to pinpoint opportunities for innovation and development. Vital information can be obtained by examining market share and consumer preferences for products like cheese UHT milk and ice cream. Verka’s efforts to expand internationally in areas such as the Middle East Australia and Southeast Asia demonstrate the company’s conformity to global trends. An extensive review of international marketing strategies will be conducted in order to assess Verkas competitive positioning. Theoretical frameworks and pragmatic considerations are integrated in this thorough market analysis of Verka. With regard to the ever-changing Indian dairy industry it seeks to offer a comprehensive grasp of Verka’s market dynamics and growth potential.
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How To Cite (APA)
Guruaribam Chinchin (April-2024). Market analysis of Verka. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), h508-h540. https://ijnrd.org/papers/IJNRD2404756.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : h508-h540
Other Publication Details
Paper Reg. ID: IJNRD_219471
Published Paper Id: IJNRD2404756
Downloads: 000122017
Research Area: Management
Country: Imphal East, Manipur, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404756.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404756
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