Paper Title
cross cultural diversity in fast food marketing
Article Identifiers
Authors
Chandra Prakash Johari
Keywords
cross culturat marketing, Mac D , India
Abstract
This project delves into cross-cultural marketing strategies in the fast food industry, examining their implementation and effectiveness across diverse global contexts. The fast food market has seen substantial growth, reaching $102.4 billion in 2006, with India experiencing particularly rapid expansion. McDonald's, present in 126 countries, stands out with its vast network of over 31,000 restaurants worldwide. Other major players like Burger King, KFC, Subway, Pizza Hut, and Taco Bell also wield significant influence across various markets. Cultural nuances play a pivotal role in shaping consumer behavior, influencing marketing and branding strategies. Through cross-cultural studies, this project aims to uncover patterns of consumer behavior worldwide, exploring how cultural backgrounds impact ethical considerations in marketing practices. Focusing on the Indian market, the study examines McDonald's strategies in adapting to local preferences while maintaining a global identity. Research includes analysis of menu adaptations, hygiene standards, promotions, and customer satisfaction initiatives. Surveys reveal McDonald's as a preferred choice among participants, with factors like price, quality, cleanliness, and service efficiency influencing brand perception. McDonald's success in India is attributed to its ability to cater to changing dietary preferences, particularly among vegetarians, and its alignment with Indian cultural values. By blending global vision with local execution, McDonald's has entrenched itself in the Indian culinary landscape, reflecting broader trends in cross-cultural marketing adaptation and consumer engagement.
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How To Cite (APA)
Chandra Prakash Johari (April-2024). cross cultural diversity in fast food marketing. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), h438-h472. https://ijnrd.org/papers/IJNRD2404752.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : h438-h472
Other Publication Details
Paper Reg. ID: IJNRD_220007
Published Paper Id: IJNRD2404752
Downloads: 000121995
Research Area: Management
Country: Greater Noida, Gautam Budha Nagar, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404752.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404752
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