cross cultural diversity in fast food marketing

cross cultural diversity in fast food marketing

Registration ID: IJNRD_220007

Published ID: IJNRD2404752

DOI: Click Here to Get

Chandra Prakash Johari

cross culturat marketing, Mac D , India

This project delves into cross-cultural marketing strategies in the fast food industry, examining their implementation and effectiveness across diverse global contexts. The fast food market has seen substantial growth, reaching $102.4 billion in 2006, with India experiencing particularly rapid expansion. McDonald's, present in 126 countries, stands out with its vast network of over 31,000 restaurants worldwide. Other major players like Burger King, KFC, Subway, Pizza Hut, and Taco Bell also wield significant influence across various markets. Cultural nuances play a pivotal role in shaping consumer behavior, influencing marketing and branding strategies. Through cross-cultural studies, this project aims to uncover patterns of consumer behavior worldwide, exploring how cultural backgrounds impact ethical considerations in marketing practices. Focusing on the Indian market, the study examines McDonald's strategies in adapting to local preferences while maintaining a global identity. Research includes analysis of menu adaptations, hygiene standards, promotions, and customer satisfaction initiatives. Surveys reveal McDonald's as a preferred choice among participants, with factors like price, quality, cleanliness, and service efficiency influencing brand perception. McDonald's success in India is attributed to its ability to cater to changing dietary preferences, particularly among vegetarians, and its alignment with Indian cultural values. By blending global vision with local execution, McDonald's has entrenched itself in the Indian culinary landscape, reflecting broader trends in cross-cultural marketing adaptation and consumer engagement.

Published Paper   E-Certificate

"cross cultural diversity in fast food marketing", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.h438-h472, April-2024, Available :https://ijnrd.org/papers/IJNRD2404752.pdf

Volume 9 Issue 4, April-2024

Pages : h438-h472

Paper Reg. ID: IJNRD_220007

Published Paper Id: IJNRD2404752

Downloads: 000121279

Research Area: Management

Country: Greater Noida, Gautam Budha Nagar, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404752.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404752

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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