Issues and challenges of an unexplored craft of “Ghongadi” (A Khadi woolen Blanket) through SWOT Analysis

Registration ID: IJNRD_219385

Published ID: IJNRD2404682

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MALLIKA DABHADE SAMANT

Ghongadi, Sustainability, Eco-Friendly, Natural, Holistic Textile

: “Sustainability” for the Global Fashion agenda is about utilizing Natural & Eco-friendly products & processes and “Creating value for Life and Sustenance” by carefully employing raw materials & resources. It is also about bringing minds together and consists of brands, designers, eco-activists, GOs, NGOs, & Institutions, and communities equally active in practicing Sustainability from process to product. “The communities that create Fashion by keeping the well-being, livelihood of the people & surroundings in their mind, heart & soul.” India, a place of rich cultural & craft heritage, embraces the most authentic & original Crafts practices. One unexplored craft from the states of India is known for the regional Woolen Blanket called “Ghongadi.” This unexplored Khadi woolen Blanket, “Ghongadi,” is hand-spun, naturally processed, & handwoven in the rural parts of Maharashtra by the nomadic community of shepherds. More than any other craft, “Ghongadi” has survived the onslaught of Industrialization due to absolutely zero involvement of energy, machines & use of very little water, making it undoubtedly Eco-friendly, Natural, Handmade & thus Sustainable. To make this sustainable quotient of Ghongadi accessible, analyzing its strengths, weaknesses, threats, and opportunities (SWOT) is imperative to consider it a promising textile for the sustainable fashion future. The research paper discusses the analysis of the craft of Ghongadi, which not only brings a new facet & identity as a Fashion Product but also promotes the craft that connects to the Global Fashion agenda, involving a qualitative study. This rare uniqueness combined with Fashion will not only cover a wide array of Sustainability, Eco-friendliness & fair practices but will also introduce a further aspect of sustainability known as “Holistic Sustainability- well-being & livelihood of Life & Environment through the craft.”

Published Paper   E-Certificate

MALLIKA DABHADE SAMANT (April-2024). Issues and challenges of an unexplored craft of “Ghongadi” (A Khadi woolen Blanket) through SWOT Analysis. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), g664-g668. https://ijnrd.org/papers/IJNRD2404682.pdf

Volume 9 Issue 4, April-2024

Pages : g664-g668

Paper Reg. ID: IJNRD_219385

Published Paper Id: IJNRD2404682

Downloads: 000121989

Research Area: Arts

Country: Pune, Maharahstra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404682.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404682

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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