A STUDY ON CUSTOMER DECISION TOWARDS HOME LOAN IN BANKS

Registration ID: IJNRD_219202

Published ID: IJNRD2404650

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Vinoth S , Pavitha S

The set of considerations a customer makes before making a purchase is known as their consumer buying decisions. The consumer chooses what brand to buy, where to buy it, when to buy it, how much to buy, and other factors. Through marketing methods and stimuli that could affect how the consumer evaluates products, the marketer tries to sway each of these decisions. Home loans are a complicated commodity, and borrowers may run into a number of issues both before and after the loan process. Thus, an effort has been made to learn more about the customers' purchasing habits. A descriptive research design with a sample size of 130 consumers has been used for the study. Tamil Nadu's Chennai serves as the research area. The technique of random sampling has been applied. In terms of the several factors that affect the choice of bank, the following stand out: corporal efficiency, interest rate, procedural requirements and customer satisfaction.

Published Paper   E-Certificate

Vinoth S & Pavitha S (April-2024). A STUDY ON CUSTOMER DECISION TOWARDS HOME LOAN IN BANKS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), g432-g437. https://ijnrd.org/papers/IJNRD2404650.pdf

Volume 9 Issue 4, April-2024

Pages : g432-g437

Paper Reg. ID: IJNRD_219202

Published Paper Id: IJNRD2404650

Downloads: 000121986

Research Area: Management

Country: Chennai, Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404650.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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