INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The set of considerations a customer makes before making a purchase is known as their consumer buying decisions. The consumer chooses what brand to buy, where to buy it, when to buy it, how much to buy, and other factors. Through marketing methods and stimuli that could affect how the consumer evaluates products, the marketer tries to sway each of these decisions. Home loans are a complicated commodity, and borrowers may run into a number of issues both before and after the loan process. Thus, an effort has been made to learn more about the customers' purchasing habits. A descriptive research design with a sample size of 130 consumers has been used for the study. Tamil Nadu's Chennai serves as the research area. The technique of random sampling has been applied. In terms of the several factors that affect the choice of bank, the following stand out: corporal efficiency, interest rate, procedural requirements and customer satisfaction.
Keywords:
Cite Article:
"A STUDY ON CUSTOMER DECISION TOWARDS HOME LOAN IN BANKS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.g432-g437, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404650.pdf
Downloads:
00020
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn