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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

Volume Published : 9

Issue Published : 96

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Paper Title: A STUDY ON CUSTOMER DECISION TOWARDS HOME LOAN IN BANKS
Authors Name: Vinoth S , Pavitha S
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IJNRD_219202
Published Paper Id: IJNRD2404650
Published In: Volume 9 Issue 4, April-2024
DOI:
Abstract: The set of considerations a customer makes before making a purchase is known as their consumer buying decisions. The consumer chooses what brand to buy, where to buy it, when to buy it, how much to buy, and other factors. Through marketing methods and stimuli that could affect how the consumer evaluates products, the marketer tries to sway each of these decisions. Home loans are a complicated commodity, and borrowers may run into a number of issues both before and after the loan process. Thus, an effort has been made to learn more about the customers' purchasing habits. A descriptive research design with a sample size of 130 consumers has been used for the study. Tamil Nadu's Chennai serves as the research area. The technique of random sampling has been applied. In terms of the several factors that affect the choice of bank, the following stand out: corporal efficiency, interest rate, procedural requirements and customer satisfaction.
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Cite Article: "A STUDY ON CUSTOMER DECISION TOWARDS HOME LOAN IN BANKS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.g432-g437, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404650.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2404650
Registration ID: 219202
Published In: Volume 9 Issue 4, April-2024
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Page No: g432-g437
Country: Chennai, Tamil Nadu, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404650
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404650
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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