Protection Of Trademarks In The Realm Of Deceptive Similarity: In The Age Of AI

Protection Of Trademarks In The Realm Of Deceptive Similarity: In The Age Of AI

Registration ID: IJNRD_219200

Published ID: IJNRD2404552

DOI: Click Here to Get

Abhishek Yadav , Dr. Jane Eyre Mathew

Trademark, Deceptive Similarity, Similarity tests, Deception, Artificial Intelligence

A pillar of Indian trademark law, deceptive similarity shields customers from confusion about the origin or source of goods and services. One method of trademark infringement or misuse is the use of a "deceptively similar" trademark. As a result, consumers are unable to distinguish between a legitimate trademark product and one that is confusingly similar. As a result, the reputation and goodwill of a legitimate trademark holder are still in jeopardy, and the goodwill of the legitimate trademark holder is exploited by someone who uses the trademark fraudulently. The purpose of this research paper is to examine the meaning of deceptive similarity as it pertains to the Trade Marks Act in India, including its inception, evolution, historical context, and notable rulings regarding deceptive similarity between Indian trademarks and how it is affected by the development of artificial intelligence (AI).

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"Protection Of Trademarks In The Realm Of Deceptive Similarity: In The Age Of AI", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.f414-f423, April-2024, Available :https://ijnrd.org/papers/IJNRD2404552.pdf

Volume 9 Issue 4, April-2024

Pages : f414-f423

Paper Reg. ID: IJNRD_219200

Published Paper Id: IJNRD2404552

Downloads: 000121226

Research Area: Other

Country: Rewari, Haryana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404552.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404552

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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