The Transformative Impact of Mama Earth Company's Social Media Integration on Business Growth

The Transformative Impact of Mama Earth Company's Social Media Integration on Business Growth

Registration ID: IJNRD_218216

Published ID: IJNRD2404523

DOI: Click Here to Get

Vaishnavi Patil , Aastha Desai

This research report explores the important role played by social media in the phenomenal growth of Mamaearth, India’s leading personal care brand. By leveraging the power of various social media platforms, influencer marketing and strategic content creation, Mamaearth has established a strong online presence and achieved superior brand recognition. The research paper also explores the company’s goals, the social media platforms chosen for engagement, and various aspects of Mama Earth’s use of social media to increase brand awareness, customer loyalty, and overall business growth. Through a detailed analysis of key performance indicators and analysing the key differences and advantages it offers compared to traditional marketing methods.

Published Paper   E-Certificate

"The Transformative Impact of Mama Earth Company's Social Media Integration on Business Growth", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.f174-f180, April-2024, Available :https://ijnrd.org/papers/IJNRD2404523.pdf

Volume 9 Issue 4, April-2024

Pages : f174-f180

Paper Reg. ID: IJNRD_218216

Published Paper Id: IJNRD2404523

Downloads: 000121322

Research Area: Management

Country: Pune, Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404523.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404523

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Current Issue: Volume 10 | Issue 8

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Subject Category: Research Area