Paper Title
The Transformative Impact of Mama Earth Company's Social Media Integration on Business Growth
Article Identifiers
Authors
Vaishnavi Patil , Aastha Desai
Keywords
Abstract
This research report explores the important role played by social media in the phenomenal growth of Mamaearth, India’s leading personal care brand. By leveraging the power of various social media platforms, influencer marketing and strategic content creation, Mamaearth has established a strong online presence and achieved superior brand recognition. The research paper also explores the company’s goals, the social media platforms chosen for engagement, and various aspects of Mama Earth’s use of social media to increase brand awareness, customer loyalty, and overall business growth. Through a detailed analysis of key performance indicators and analysing the key differences and advantages it offers compared to traditional marketing methods.
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How To Cite (APA)
Vaishnavi Patil & Aastha Desai (April-2024). The Transformative Impact of Mama Earth Company's Social Media Integration on Business Growth. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), f174-f180. https://ijnrd.org/papers/IJNRD2404523.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : f174-f180
Other Publication Details
Paper Reg. ID: IJNRD_218216
Published Paper Id: IJNRD2404523
Downloads: 000121995
Research Area: Management
Country: Pune, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404523.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404523
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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