Omnichannel integration and the shift to online shopping: Analyse how retailers adapted their operations to meet the surge in online demand during lockdowns

Omnichannel integration and the shift to online shopping: Analyse how retailers adapted their operations to meet the surge in online demand during lockdowns

Registration ID: IJNRD_218269

Published ID: IJNRD2404488

DOI: Click Here to Get

Shorya Esasariya , Manoj Rohra , Shriya Khandhedia , Tej Prakash Jain , Araav Khanna

• COVID-19 pandemic • Retail landscapes • Lockdown measures • E-commerce activity • Retailers • Omnichannel integration • Consumer behaviour • Online and offline touchpoints • Sustainable growth

This study examines how retailer operations had to adapt significantly to account for the increased demand for online shopping during lockdown phases. Having been exposed to the COVID-19 pandemic and having to make more online purchases, retailers met the challenge of restructuring their strategies to meet the demand and offering a great shopping experience across various channels. This study is mainly concerned with the critical analysis of retailers’ strategies for bringing together online and offline channels in order to reveal innovations retailers utilized to handle the shift to online shopping during lockdowns. This paper will provide, through actual cases and consumer experience, an examination of the retail environment which is developing and suggest for further strategies as there is change in consumer behaviours and preferences.

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"Omnichannel integration and the shift to online shopping: Analyse how retailers adapted their operations to meet the surge in online demand during lockdowns", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.e841-e866, April-2024, Available :https://ijnrd.org/papers/IJNRD2404488.pdf

Volume 9 Issue 4, April-2024

Pages : e841-e866

Paper Reg. ID: IJNRD_218269

Published Paper Id: IJNRD2404488

Downloads: 000121137

Research Area: Commerce

Country: THANE, Maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404488.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404488

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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