Paper Title
Government Programs Promoting Sustainable Development-A Study on Select Government Programs and Media Usage by Government of India
Article Identifiers
Authors
Oscar Abhishek , Dr. Anand
Keywords
Key Words: Sustainable Development Goals, Conventional, Non-conventional, New Media, Gender equality, Flagship programs
Abstract
Abstract: The most pressing problem now is sustainable development, owing to the myriad difficulties affecting the nation and the world's human population. These difficulties are harmful to any nation's growth. Because India has the world's second largest population, resulting in massive use of precious resources, sustainable development is critical for the nation's growth and development. Around 193 countries signed an agreement in the UN assembly to achieve 17 Sustainable development goals which include eradication of poverty, zero hunger, quality education, gender equality, Industry and Innovation, clean water, affordable and clean energy, decent work and economic growth, responsible consumption, among others. The Government of India too has launched several flagship programs whose goals are mirrored with the SDG’s. There are several schemes or programs launched by the Government of India for Social and Economic development and welfare of people which are the key areas of focus for Sustainable Goals too. Furthermore, both conventional and non-conventional media play an important role in conveying or raising awareness about these initiatives. The public, particularly the young and middle-aged, are primarily influenced by media, and with the emergence of new age or digital media, their reliance on them has grown significantly. As a result, establishing policies targeted at attaining long-term goals are not enough; they must also aggressively promote them in order to reach a large number of people. This study attempts to identify and explain a few select programs of the Government of India that are in accordance with the sustainable aims, as well as to analyse the types of media utilised by the Government to promote them.
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How To Cite (APA)
Oscar Abhishek & Dr. Anand (April-2024). Government Programs Promoting Sustainable Development-A Study on Select Government Programs and Media Usage by Government of India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), e710-e724. https://ijnrd.org/papers/IJNRD2404474.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : e710-e724
Other Publication Details
Paper Reg. ID: IJNRD_218755
Published Paper Id: IJNRD2404474
Downloads: 000121981
Research Area: Management
Country: Mysuru, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404474.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404474
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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