Paper Title
A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON REVENUE GENERATION
Article Identifiers
Authors
ABDUL RAOUF KHAN , PRATIMA SHARMA
Keywords
Digital Marketing, Revenue Generation, Readmix Concrete, Sales
Abstract
Computers, smartphones, tablets, and game consoles are some of the electronic devices (computers) used by digital marketers to interact with stakeholders. Social media, websites, email, and apps (both mobile and conventional) are all part of online marketing. The ODgiMa consulting solutions Pvt. Ltd. is one of the most prominent Indian internet media companies. The company offers a plethora of services across all digital platforms. Google, Facebook, LinkedIn, SlideShare, YouTube, and Twitter all provide social media marketing and consulting services. Due to its incredible creativity and relentless pursuit of perfection, the business has already outpaced most of its competitors, despite only being two years old. The firm's social media campaigns include four of the top thirty Indian firms on Facebook as customers. The project was overseen by the Dogma marketing team. The project's official title was "A study on digital marketing and its impact on revenue generation with reference to ODigMa.". This study will help readers comprehend digital marketing and its consequences on the income generation of digital marketing firms by using ODigMa as an example. With an emphasis on OdigMa, this study will investigate the rise of online media companies, the methods they use to generate money, the pace of economic development, and the methods by which they generate revenue. I have learned the most important things from my internship. There is a voracious appetite for data among Indian consumers. Their study on the product is more extensive before they buy it. Internet penetration rate in India is a big cause of this issue. Despite the prevalence of advertisements, a large portion of the Indian population does not complete purchases, particularly those involving significant investment of time and energy. There are more channels than ever before for companies to reach their consumers in the modern digital era. Additional details on the outcomes are included in this paper.
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How To Cite (APA)
ABDUL RAOUF KHAN & PRATIMA SHARMA (April-2024). A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON REVENUE GENERATION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), e648-e655. https://ijnrd.org/papers/IJNRD2404469.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : e648-e655
Other Publication Details
Paper Reg. ID: IJNRD_218614
Published Paper Id: IJNRD2404469
Downloads: 000121991
Research Area: Management
Country: G.B. Nagar, U.P., India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404469.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404469
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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