A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON REVENUE GENERATION

Registration ID: IJNRD_218614

Published ID: IJNRD2404469

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ABDUL RAOUF KHAN, PRATIMA SHARMA

Digital Marketing, Revenue Generation, Readmix Concrete, Sales

Computers, smartphones, tablets, and game consoles are some of the electronic devices (computers) used by digital marketers to interact with stakeholders. Social media, websites, email, and apps (both mobile and conventional) are all part of online marketing. The ODgiMa consulting solutions Pvt. Ltd. is one of the most prominent Indian internet media companies. The company offers a plethora of services across all digital platforms. Google, Facebook, LinkedIn, SlideShare, YouTube, and Twitter all provide social media marketing and consulting services. Due to its incredible creativity and relentless pursuit of perfection, the business has already outpaced most of its competitors, despite only being two years old. The firm's social media campaigns include four of the top thirty Indian firms on Facebook as customers. The project was overseen by the Dogma marketing team. The project's official title was "A study on digital marketing and its impact on revenue generation with reference to ODigMa.". This study will help readers comprehend digital marketing and its consequences on the income generation of digital marketing firms by using ODigMa as an example. With an emphasis on OdigMa, this study will investigate the rise of online media companies, the methods they use to generate money, the pace of economic development, and the methods by which they generate revenue. I have learned the most important things from my internship. There is a voracious appetite for data among Indian consumers. Their study on the product is more extensive before they buy it. Internet penetration rate in India is a big cause of this issue. Despite the prevalence of advertisements, a large portion of the Indian population does not complete purchases, particularly those involving significant investment of time and energy. There are more channels than ever before for companies to reach their consumers in the modern digital era. Additional details on the outcomes are included in this paper.

Published Paper   E-Certificate

ABDUL RAOUF KHAN & PRATIMA SHARMA (April-2024). A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON REVENUE GENERATION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), e648-e655. https://ijnrd.org/papers/IJNRD2404469.pdf

Volume 9 Issue 4, April-2024

Pages : e648-e655

Paper Reg. ID: IJNRD_218614

Published Paper Id: IJNRD2404469

Downloads: 000122254

Research Area: Management

Author Type: Indian Author

Country: G.B. Nagar, U.P., India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404469.pdf

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