INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research digs into the techniques used by top OTT platforms like Netflix, Amazon Prime Video, and Disney+ to dominate the ever-changing entertainment environment. We identify their market leadership strategies through a rigorous combination of qualitative content analysis, and quantitative survey data. From innovative content creation and individualised recommendation algorithms to diverse pricing structures and global localization strategies, OTT platforms are redefining content distribution while leveraging the power of social media, influencer marketing, and data analytics to drive unprecedented brand engagement. As the industry continues to develop, our study reveals how these strategies move OTT platforms forward, influencing the future of entertainment consumption.
Keywords:
OTT platforms, Audience-centric, Content delivery, Market dominance, Streaming services, Original content, Recommendation algorithms, Pricing strategies, Localization, User engagement, Marketing and, branding, Web usability, Emerging technologies, User satisfaction, Market trends
Cite Article:
"Audience-Centric Content Delivery Strategies and Market Dominance of OTT Platforms", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.e448-e463, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404450.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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