Audience-Centric Content Delivery Strategies and Market Dominance of OTT Platforms

Audience-Centric Content Delivery Strategies and Market Dominance of OTT Platforms

Registration ID: IJNRD_218490

Published ID: IJNRD2404450

DOI: Click Here to Get

Shreya Verma

OTT platforms, Audience-centric, Content delivery, Market dominance, Streaming services, Original content, Recommendation algorithms, Pricing strategies, Localization, User engagement, Marketing and, branding, Web usability, Emerging technologies, User satisfaction, Market trends

This research digs into the techniques used by top OTT platforms like Netflix, Amazon Prime Video, and Disney+ to dominate the ever-changing entertainment environment. We identify their market leadership strategies through a rigorous combination of qualitative content analysis, and quantitative survey data. From innovative content creation and individualised recommendation algorithms to diverse pricing structures and global localization strategies, OTT platforms are redefining content distribution while leveraging the power of social media, influencer marketing, and data analytics to drive unprecedented brand engagement. As the industry continues to develop, our study reveals how these strategies move OTT platforms forward, influencing the future of entertainment consumption.

Published Paper   E-Certificate

"Audience-Centric Content Delivery Strategies and Market Dominance of OTT Platforms", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.e448-e463, April-2024, Available :https://ijnrd.org/papers/IJNRD2404450.pdf

Volume 9 Issue 4, April-2024

Pages : e448-e463

Paper Reg. ID: IJNRD_218490

Published Paper Id: IJNRD2404450

Downloads: 000121175

Research Area: Management

Country: Bengaluru, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404450.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404450

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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