Impact of marketing on consumer purchase behaviour with reference to coimbatore city

Registration ID: IJNRD_218183

Published ID: IJNRD2404411

DOI: Click Here to Get

Gowtham A.R

Index Terms: Marketing Behaviour, Consumer behavior, Purchase behavior, Coimbatore City, Consumer preferences

ABSTRACT - In today's competitive marketplace, understanding consumer behavior is crucial for businesses to effectively market their products and services. This study investigates the influence of marketing strategies on consumer purchase behavior, specifically within the context of Coimbatore City. Through a combination of qualitative and quantitative methods, including surveys, this research aims to identify the key marketing factors that shape consumer decisions in Coimbatore. By analyzing data collected from a diverse sample of consumers, this study seeks to provide valuable insights into how marketing initiatives impact purchasing patterns, preferences, and brand loyalty in this urban setting. The findings of this research can offer practical implications for businesses operating in Coimbatore and beyond, helping them devise more targeted and effective marketing strategies to better meet the needs and expectations of local consumers.

Published Paper   E-Certificate

Gowtham A.R (April-2024). Impact of marketing on consumer purchase behaviour with reference to coimbatore city. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), e79-e84. https://ijnrd.org/papers/IJNRD2404411.pdf

Volume 9 Issue 4, April-2024

Pages : e79-e84

Paper Reg. ID: IJNRD_218183

Published Paper Id: IJNRD2404411

Downloads: 000121985

Research Area: Management

Country: Coimbatore , Tamil nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404411.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404411

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Call For Paper - Volume 10 | Issue 10 | October 2025

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