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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | Impact of marketing on consumer purchase behaviour with reference to coimbatore city |
| Authors Name: | Gowtham A.R |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_218183
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| Published Paper Id: | IJNRD2404411 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | ABSTRACT - In today's competitive marketplace, understanding consumer behavior is crucial for businesses to effectively market their products and services. This study investigates the influence of marketing strategies on consumer purchase behavior, specifically within the context of Coimbatore City. Through a combination of qualitative and quantitative methods, including surveys, this research aims to identify the key marketing factors that shape consumer decisions in Coimbatore. By analyzing data collected from a diverse sample of consumers, this study seeks to provide valuable insights into how marketing initiatives impact purchasing patterns, preferences, and brand loyalty in this urban setting. The findings of this research can offer practical implications for businesses operating in Coimbatore and beyond, helping them devise more targeted and effective marketing strategies to better meet the needs and expectations of local consumers. |
| Keywords: | Index Terms: Marketing Behaviour, Consumer behavior, Purchase behavior, Coimbatore City, Consumer preferences |
| Cite Article: | "Impact of marketing on consumer purchase behaviour with reference to coimbatore city", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.e79-e84, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404411.pdf |
| Downloads: | 00028 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2404411 Registration ID: 218183 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: e79-e84 Country: Coimbatore , Tamil nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404411 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404411 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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