Paper Title
Sexualisation of Women in the Media in Ma
Article Identifiers
Authors
Dr Ambikai S T Singam , Dr Jaganraj Ramachandran
Keywords
sexualisation, women, objectification
Abstract
This is a conceptual paper to evaluate the sexualisation of women in media. Recently there has been a rise in sexually objectified portrayals of women in mainstream media. Women are reduced to their bodies and as such are viewed as having no personhood causing a female’s worth to be dependent on her appearance (Szymanski, Moffitt, & Carr, 2010). The present research paper examines how women are affected by the reduction to objects to fulfil the sexual pleasures of men. Using the recent research available, a thorough analysis was conducted to understand how sexual objectification affects consumer culture, self-esteem in adolescents, and lastly the beauty standards in Malaysia. The results reveal how a patriarchal culture promotes the objectification of women to sell products, sometimes selling the actual objectified women. Additionally, this sexual objectification is internalized to self-objectification that undermines self-esteem and promotes self-hatred and sometimes self-harm. Research about sexual objectification in other countries like India and Pakistan was used to compare how different cultures use and reduce women to objects (Lepcha, 2018; Ullah & Khan, 2014). Finally, a comprehensive analysis on the limitations and gaps in this research field showcases how future research can improve and expand on objectification theory. Ultimately, understanding the sexual objectification of women in media can promote media literacy and improve self-confidence. Finally, lack of empirical evidence is recognised in this paper and several suggestions are made for future research and recommendation for enactment of a new law pertaining to sexualisation of women in media.
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How To Cite (APA)
Dr Ambikai S T Singam & Dr Jaganraj Ramachandran (April-2024). Sexualisation of Women in the Media in Ma. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), d613-d620. https://ijnrd.org/papers/IJNRD2404368.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : d613-d620
Other Publication Details
Paper Reg. ID: IJNRD_213953
Published Paper Id: IJNRD2404368
Downloads: 000121987
Research Area: Social Science and HumanitiesÂ
Country: SUBANG JAYA, Selangor, Malaysia
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404368.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404368
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