The Global Techniques for Search Engine Optimization and Marketing

Registration ID: IJNRD_215084

Published ID: IJNRD2404366

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SHARAD CHOUDHARY

Speculative search engines, Google Scholar, ranking algorithm, search engine optimization, SEO.

This paper defines what a search engine is and explains how various search engines work. There is a search engine glossary which provides an explanation of the various search methods and an evaluation of some of the bigger search engines on the Internet. With this paper we can analyzes the transition of B2C versus B2B to the internet. It provides recommendations for the brand manager to establish a brand presence online, including: search engine optimization, paid search, emails, rich media, sponsorship and banner advertisements. Each of these items is then digressed upon to show how a brand manager would measure the results and associated success of the online branding tools. Paper also describes the process by which Internet search engines, such as “Google” and “Yahoo”, search and retrieves information requested by users. The paper explains that the process works on the basis of created indexes and then explain some elements of the indexing system, which are known as a document processor, query processor, search and matching function, and ranking ability. This paper will examine the Search Engine and how it has significantly affected previous human activities, pointing out in addition some of the advantages and disadvantages of the Search Engine. Search engines have forever changed the way and provides the way to people access and discover knowledge, allowing information about almost any subject to be quickly and easily retrieved within seconds. As increasingly more material becomes available electronically the influence of search engines on our lives will continue to grow. This presents the problem of how to find what information is contained in each search engine, and how Web is applicable for social navigation. What bias a search engine may have, and how to select the best search engine for a particular information need. This research introduces a new method and algorithm for social application. We further present features and algorithms that facilitate online communication and collaboration towards common searching targets. The utility of our system is established by experimental studies. The extensions we present can be easily adopted in a typical web browser.

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SHARAD CHOUDHARY (April-2024). The Global Techniques for Search Engine Optimization and Marketing. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), d602-d608. https://ijnrd.org/papers/IJNRD2404366.pdf

Volume 9 Issue 4, April-2024

Pages : d602-d608

Paper Reg. ID: IJNRD_215084

Published Paper Id: IJNRD2404366

Research Area: Engineering

Author Type: Indian Author

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2404366.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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