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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The Global Techniques for Search Engine Optimization and Marketing |
| Authors Name: | SHARAD CHOUDHARY |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_215084
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| Published Paper Id: | IJNRD2404366 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This paper defines what a search engine is and explains how various search engines work. There is a search engine glossary which provides an explanation of the various search methods and an evaluation of some of the bigger search engines on the Internet. With this paper we can analyzes the transition of B2C versus B2B to the internet. It provides recommendations for the brand manager to establish a brand presence online, including: search engine optimization, paid search, emails, rich media, sponsorship and banner advertisements. Each of these items is then digressed upon to show how a brand manager would measure the results and associated success of the online branding tools. Paper also describes the process by which Internet search engines, such as “Google” and “Yahoo”, search and retrieves information requested by users. The paper explains that the process works on the basis of created indexes and then explain some elements of the indexing system, which are known as a document processor, query processor, search and matching function, and ranking ability. This paper will examine the Search Engine and how it has significantly affected previous human activities, pointing out in addition some of the advantages and disadvantages of the Search Engine. Search engines have forever changed the way and provides the way to people access and discover knowledge, allowing information about almost any subject to be quickly and easily retrieved within seconds. As increasingly more material becomes available electronically the influence of search engines on our lives will continue to grow. This presents the problem of how to find what information is contained in each search engine, and how Web is applicable for social navigation. What bias a search engine may have, and how to select the best search engine for a particular information need. This research introduces a new method and algorithm for social application. We further present features and algorithms that facilitate online communication and collaboration towards common searching targets. The utility of our system is established by experimental studies. The extensions we present can be easily adopted in a typical web browser. |
| Keywords: | Speculative search engines, Google Scholar, ranking algorithm, search engine optimization, SEO. |
| Cite Article: | "The Global Techniques for Search Engine Optimization and Marketing", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.d602-d608, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404366.pdf |
| Downloads: | 00022 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2404366 Registration ID: 215084 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: d602-d608 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404366 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404366 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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