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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: A study of awareness and knowledge of Green finance among university students
Authors Name: U Raj Kumar Patro , Anjana Cherian , Kartik Batra , Dr. Gagandeep Singh
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IJNRD_218094
Published Paper Id: IJNRD2404313
Published In: Volume 9 Issue 4, April-2024
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Abstract: Purpose: This study aims to investigate the awareness, understanding, and adoption of green finance among university students at Lovely Professional University (LPU). It seeks to identify the underlying factors influencing students' awareness and comprehension of green finance, as well as examine the perceived barriers hindering the adoption of green financial products among students. Methods: The study employed a quantitative research approach, utilizing survey methodology to gather data from a sample of university students at LPU. The survey instrument was designed to assess students' awareness, perceptions, motivations, and barriers related to green finance. Data analysis involved factor analysis to identify key themes and patterns in the responses. Findings: The study revealed that limited information and distrust obstruct green finance investment, yet students exhibit a robust eco-awareness. Knowledge and perception significantly influence adoption, underscoring the need to enhance understanding and address reservations. Additionally, perceived risks associated with green financial products pose significant barriers to adoption. Significance: This study offers insights for policymakers, educators, and financial institutions aiming to promote sustainable finance among university students. Addressing information gaps, building trust, and enhancing knowledge are crucial. Further research on cultural, and institutional factors, and the role of technology is recommended.
Keywords: Green finance, University students, Awareness, Sustainable Investment
Cite Article: "A study of awareness and knowledge of Green finance among university students", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.d93-d120, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404313.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2404313
Registration ID: 218094
Published In: Volume 9 Issue 4, April-2024
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Page No: d93-d120
Country: Khajurila, Punjab, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404313
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404313
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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