Paper Title
A study of awareness and knowledge of Green finance among university students
Article Identifiers
Authors
U Raj Kumar Patro , Anjana Cherian , Kartik Batra , Dr. Gagandeep Singh
Keywords
Green finance, University students, Awareness, Sustainable Investment
Abstract
Purpose: This study aims to investigate the awareness, understanding, and adoption of green finance among university students at Lovely Professional University (LPU). It seeks to identify the underlying factors influencing students' awareness and comprehension of green finance, as well as examine the perceived barriers hindering the adoption of green financial products among students. Methods: The study employed a quantitative research approach, utilizing survey methodology to gather data from a sample of university students at LPU. The survey instrument was designed to assess students' awareness, perceptions, motivations, and barriers related to green finance. Data analysis involved factor analysis to identify key themes and patterns in the responses. Findings: The study revealed that limited information and distrust obstruct green finance investment, yet students exhibit a robust eco-awareness. Knowledge and perception significantly influence adoption, underscoring the need to enhance understanding and address reservations. Additionally, perceived risks associated with green financial products pose significant barriers to adoption. Significance: This study offers insights for policymakers, educators, and financial institutions aiming to promote sustainable finance among university students. Addressing information gaps, building trust, and enhancing knowledge are crucial. Further research on cultural, and institutional factors, and the role of technology is recommended.
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How To Cite (APA)
U Raj Kumar Patro, Anjana Cherian, Kartik Batra, & Dr. Gagandeep Singh (April-2024). A study of awareness and knowledge of Green finance among university students. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), d93-d120. https://ijnrd.org/papers/IJNRD2404313.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : d93-d120
Other Publication Details
Paper Reg. ID: IJNRD_218094
Published Paper Id: IJNRD2404313
Downloads: 000122006
Research Area: Management
Country: Khajurila, Punjab, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404313.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404313
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition


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