Paper Title
THE ROLE OF NUTRITION LABELS AND ADVERTISING CLAIMS IN ALERTING CONSUMER EVALUATION AND CHOICE TOWARDS COIMBATORE CITY
Article Identifiers
Authors
Dr.M.Prakash , Monika . K , Shivangi verma . R
Keywords
Nutrition and advertising with consumers evaluation
Abstract
Despite policy efforts, consumers' well-informed healthful choice is a challenge. Due to increasing number of benefit claims advertising taste or health front of pack (FOP), consumers face the dilemma to trade taste for health. To understand the mechanisms underlying food evaluation, this study investigates the health-pleasure trade-off and its effect on consumers' choice. 240 EU consumers took part in a taste experiment, after being presented with the product FOP. Half of the products carried a nutrition label FOP, respectively, reduced fat for potato chips, reduced sugar for cereal bars. Further, one third of the products carried health benefit claim, one third taste benefit claim, and one third no additional claim FOP. Attention to information and its effect on experienced taste, health perception and the buying intention were measured. The results show that the message displayed FOP altered consumers evaluation and choice. The effectiveness of the FOP message further depended on consumers' health motivation and the healthfulness perception of carrier products. The outcomes are summarized in a framework of health-pleasure trade-off. Current findings call for the establishment of standards to avoid the use of misleading information FOP.
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How To Cite (APA)
Dr.M.Prakash , Monika . K, & Shivangi verma . R (April-2024). THE ROLE OF NUTRITION LABELS AND ADVERTISING CLAIMS IN ALERTING CONSUMER EVALUATION AND CHOICE TOWARDS COIMBATORE CITY. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), d75-d89. https://ijnrd.org/papers/IJNRD2404311.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : d75-d89
Other Publication Details
Paper Reg. ID: IJNRD_217882
Published Paper Id: IJNRD2404311
Downloads: 000121983
Research Area: Commerce
Country: Coimbatore , Tamilnadu , India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404311.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404311
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