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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | THE ROLE OF NUTRITION LABELS AND ADVERTISING CLAIMS IN ALERTING CONSUMER EVALUATION AND CHOICE TOWARDS COIMBATORE CITY |
| Authors Name: | Dr.M.Prakash , Monika . K , Shivangi verma . R |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_217882
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| Published Paper Id: | IJNRD2404311 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | Despite policy efforts, consumers' well-informed healthful choice is a challenge. Due to increasing number of benefit claims advertising taste or health front of pack (FOP), consumers face the dilemma to trade taste for health. To understand the mechanisms underlying food evaluation, this study investigates the health-pleasure trade-off and its effect on consumers' choice. 240 EU consumers took part in a taste experiment, after being presented with the product FOP. Half of the products carried a nutrition label FOP, respectively, reduced fat for potato chips, reduced sugar for cereal bars. Further, one third of the products carried health benefit claim, one third taste benefit claim, and one third no additional claim FOP. Attention to information and its effect on experienced taste, health perception and the buying intention were measured. The results show that the message displayed FOP altered consumers evaluation and choice. The effectiveness of the FOP message further depended on consumers' health motivation and the healthfulness perception of carrier products. The outcomes are summarized in a framework of health-pleasure trade-off. Current findings call for the establishment of standards to avoid the use of misleading information FOP. |
| Keywords: | Nutrition and advertising with consumers evaluation |
| Cite Article: | "THE ROLE OF NUTRITION LABELS AND ADVERTISING CLAIMS IN ALERTING CONSUMER EVALUATION AND CHOICE TOWARDS COIMBATORE CITY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.d75-d89, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404311.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404311 Registration ID: 217882 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: d75-d89 Country: Coimbatore , Tamilnadu , India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404311 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404311 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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