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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: A STUDY ON THE INFLUENCE OF SOCIAL MEDIA ON STOCK MARKET TRENDS AND INVESTOR BEHAVIOR
Authors Name: RADHIKA GOYAL , RASHMI AKSHAY YADAV
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IJNRD_217973
Published Paper Id: IJNRD2404286
Published In: Volume 9 Issue 4, April-2024
DOI:
Abstract: In this study, the researchers look into how social media affects investor behavior, stock market dynamics, and regulatory issues. The study uses a mixed-methods approach to investigate both qualitative and quantitative components to give a thorough grasp of this intricate relationship. According to the research, there is a positive correlation between higher levels of social media participation and stock market volatility and deviations from the efficient market theory. It postulates that observable behavioral patterns in how investors react to information from social media can be attributed to psychological biases present in theories of behavioral finance. Furthermore, the research indicates that the regulatory obstacles arising from social media's influence on stock market patterns demand the implementation of all-encompassing regulatory structures. The project intends to validate these assumptions and further our understanding of the interactions among investor behavior, social media, stock market dynamics, and regulatory problems through empirical investigation and analysis. The research's conclusions have ramifications for investors, regulators, and everyone involved in the financial system. It highlights how critical it is to acknowledge and counteract social media's influence in the digital financial environment.
Keywords: Social media, Stock market dynamics, Investor behavior, Regulatory challenges, Behavioral finance
Cite Article: "A STUDY ON THE INFLUENCE OF SOCIAL MEDIA ON STOCK MARKET TRENDS AND INVESTOR BEHAVIOR", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.c472-c484, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404286.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2404286
Registration ID: 217973
Published In: Volume 9 Issue 4, April-2024
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Page No: c472-c484
Country: BENGALURU, KARNATAKA, India
Research Area: Other
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404286
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404286
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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