Paper Title
Cultivating Soft Power Through Cultural Influence: Comparative Analysis on US, India and Japan
Article Identifiers
Authors
Meelee Chingakham , Dr. Shreesh Kumar Pathak
Keywords
Power Struggle, Global Influence, Cinematic Power, Tech Giants, Globalization, Culture, Food, Nation Branding
Abstract
In the domain of international relations and the projection of national power by nations across the world, the concept of 'Soft Power', introduced by Joseph Nye in the late 20th century, has emerged as a critical tool for nations seeking to exert influence and shape global narratives without resorting to coercion or military force. This research article investigates the various assets or cultural forces evident in building and consolidating the ‘Soft Power’ of the US, India and Japan. Soft Power serves as a cornerstone for nations to mold their global image and influence. The study specifically examines the significance of culture as one of the major elements which helps a nation cultivate its ‘Soft Power’, which has historically encompassed a broad spectrum of elements including lifestyle, cinema, arts, cuisine, storytelling, entertainment industry, folklore and many more. These cultural facets have evolved into a formidable force, capable of advancing a nation's interests on the global stage. Today, the US, India, and Japan share a common interest in the Indo-Pacific region, aiming to establish it as a free and open space conducive to prosperity, devoid of any hegemonic dominance. In their pursuit of a good nation branding and engagement with the global public through public diplomacy, cultural influence and attraction has also quite played a huge role and it cannot be denied. This article studies those aspects of cultural influence which had helped cultivate and shape Soft Power of the US, India and Japan.
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How To Cite (APA)
Meelee Chingakham & Dr. Shreesh Kumar Pathak (April-2024). Cultivating Soft Power Through Cultural Influence: Comparative Analysis on US, India and Japan . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), c456-c465. https://ijnrd.org/papers/IJNRD2404284.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : c456-c465
Other Publication Details
Paper Reg. ID: IJNRD_217970
Published Paper Id: IJNRD2404284
Downloads: 000121994
Research Area: Social Science and HumanitiesÂ
Country: Noida, Uttar Pradesh , India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404284.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404284
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