Paper Title
A STUDY ON IMPACT OF DIGITAL ADVERTISING ON FMCG PRODUCTS IN TIRUNELVELI CITY
Article Identifiers
Authors
Dr.V.Anandha Valli
Keywords
FMCG, Digital Advertising,
Abstract
Advertising plays an vital role in influencing the consumers to purchase a product, Advertsing being an audio or visual form of marketing strategy, plays a vital role in promoting the sale of a product of service. When business make use of Internet technologies to promote the sale of their product, Digital advertising is termed as Internet advertising. Fast Moving Goods are those goods which are sold, easily, quickly and at relatively low cost. It is the fourth largest sector in Indian economy. This paper has made an attempt to study the role played by digital advertising in the purchase of FMCG products.
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How To Cite (APA)
Dr.V.Anandha Valli (April-2024). A STUDY ON IMPACT OF DIGITAL ADVERTISING ON FMCG PRODUCTS IN TIRUNELVELI CITY. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), c410-c415. https://ijnrd.org/papers/IJNRD2404279.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : c410-c415
Other Publication Details
Paper Reg. ID: IJNRD_217821
Published Paper Id: IJNRD2404279
Downloads: 000121988
Research Area: Commerce
Country: Alangualm, Tenkasi District, TamilNadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404279.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404279
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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