INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Advertising plays an vital role in influencing the consumers to purchase a product, Advertsing being an audio or visual form of marketing strategy, plays a vital role in promoting the sale of a product of service. When business make use of Internet technologies to promote the sale of their product, Digital advertising is termed as Internet advertising. Fast Moving Goods are those goods which are sold, easily, quickly and at relatively low cost. It is the fourth largest sector in Indian economy. This paper has made an attempt to study the role played by digital advertising in the purchase of FMCG products.
Keywords:
FMCG, Digital Advertising,
Cite Article:
"A STUDY ON IMPACT OF DIGITAL ADVERTISING ON FMCG PRODUCTS IN TIRUNELVELI CITY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.c410-c415, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404279.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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