Paper Title
A study on employer branding and its influence on talent acquisition
Article Identifiers
Authors
Loshna D
Keywords
Employer branding, Talent acquisition.
Abstract
The purpose of the study is to explore the influence of employer branding has on the recruiting and retention of employees. The word Employer branding is modern word for Human Resource Management and Marketers. Employer Branding deals with the concept of impact on attracting the expert employee performance, organisational culture and achieving competitive lead within the market. Organizations have begun to invest on the employer branding as employees are the internal customers of the firm. It's the smoother recruitment process, employee satisfaction, employee retention and competitive advantage. The employees of all the hierarchy levels need to join their hands to achieve employer branding. Employer branding is a strategy employed by a company. It helps to form an Employer Value Proposition (EVP) that conveys desired current and prospective employees why the organization is exclusive and fantastic place to figure in currently, the overall focus of an Employer Branding research is especially targeted towards the recruiting. However, Employer Branding also necessitates branding activities to existing employees and former employees. The analysis of conceptual framework is to formulating the strategy, organising a structure and communication of the desired image and brand values. The aim of this thesis is to analyse how the attract stage of employer branding could be improved and formulate suggestion for improvement.
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How To Cite (APA)
Loshna D (April-2024). A study on employer branding and its influence on talent acquisition. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), b980-b984. https://ijnrd.org/papers/IJNRD2404226.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : b980-b984
Other Publication Details
Paper Reg. ID: IJNRD_217655
Published Paper Id: IJNRD2404226
Downloads: 000122003
Research Area: Management
Country: SALEM, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404226.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404226
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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