|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | CONSUMER BEHAVIOR TOWARDS FAST FOOD OUTLETS IN UTTAR KANNADA DISTRICT |
| Authors Name: | Santosh Ashok Bandekar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_217213
|
| Published Paper Id: | IJNRD2404043 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | ABSTRACT: Introduction: In India, traditional foods are converted by fast foods due to the so many changes in lifestyle pattern demand for fast food is increasing day by day. Today fast food industry is one of the leading industries in India due to globalization, various branded fast food chains came into existence in the form of franchise, which created a boom to Indian economy. Review of literature: Anand Goyal and N.P Singh (2007) explored the various factors which influenced the food habit of youngsters in Punjab city. This study found that food habits of youngsters were influenced by many factors such as environment at home, education stress environment , availability and accessibility to fast food providers and social factors like family, reference groups shows a impact towards a fast food habits which in turn leads to a strong buying decision. Objectives of study: This present study is focused on consumer behavior towards fast food in Uttar Kannada district and the focus of the study is to know the various factors affecting the choice of the consumers so that fast food outlets come to know their strengths and can remedy their shortcomings, which in turn leads to a success. Research methodology: Descriptive Research is used in this research in order to depict the level of consumer awareness, feelings, opinions, experience , buying habits towards fast food outlets in terms of quality, service and various factors. Sources of Data collection: Primary data are collected with specific set of objective to assess behavior of consumer. Secondary data is readily available data from different sources including websites, journals, articles, magazines etc. Statistical design: The data collected is represented in a tabular form and analyzed using statistical tools such as percentage analysis. SPSS software is used to determine the relationship between two variables. Hypothesis of the study: H0: There is no significant relationship between preference and nutritional fact label. H1: There is significant relationship between preference and nutritional fact label Findings of the study: The main finding of the study is majority youngsters are fascinated towards western culture. In addition, Majority of respondents tends to prefer ethnic style dishes which consists of nutritional value, which is a part of healthy diet lifestyle. Suggestion: From this survey, respondents have given valuable suggestions in order to improve quality in delivering of products and services. Conclusion: From the above survey, we can draw a conclusion that due to urbanization, increase in disposable income, awareness, and fascination towards western culture, change in lifestyle traditional food is replaced by fast food in consumption pattern of people. Keywords: Consumer Behavior, Fast Food, Consumer preference, Health, Factors affect on fast food |
| Keywords: | Keywords: Consumer Behavior, Fast Food, Consumer preference, Health, Factors affect on fast food |
| Cite Article: | "CONSUMER BEHAVIOR TOWARDS FAST FOOD OUTLETS IN UTTAR KANNADA DISTRICT", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.a323-a334, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404043.pdf |
| Downloads: | 00046 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2404043 Registration ID: 217213 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: a323-a334 Country: Ankola / Uttar Kannada, Karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404043 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404043 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn