Paper Title
A Study on impact of Service Quality on Customer loyalty With Reference to Raja Traders
Article Identifiers
Authors
Mr.Mohanraj B , Mrs.A.Santhiya
Keywords
service quality, oil industry, customer loyalty, Descriptive methodology
Abstract
This research aims to examine the impact of service quality on customer loyalty. It also outlines the significance of understanding customer satisfaction and how customers distinguish service delivery Total of 150 questionnaires sent to respondents. This data, therefore, formed the basis for the analysis. The study entailed the use of qualitative descriptive research and Open-ended questionnaires were used for data collection. The study showed that customers become loyal when employees respond to their requests as expected, when employees become active to make customers feel and secure in their transactions, when employees give customers individual attention and understand customers’ Therefore, the study concludes that service quality has a positive and significant effect on customer loyalty. That means service quality variables such as tangibility, responsiveness, reliability, assurance, and empathy have a positive influence on customer loyalty.
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How To Cite (APA)
Mr.Mohanraj B & Mrs.A.Santhiya (April-2024). A Study on impact of Service Quality on Customer loyalty With Reference to Raja Traders. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), a296-a300. https://ijnrd.org/papers/IJNRD2404039.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : a296-a300
Other Publication Details
Paper Reg. ID: IJNRD_217182
Published Paper Id: IJNRD2404039
Downloads: 000121992
Research Area: Management
Country: Karur, tamilnadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404039.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404039
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition


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