STRATEGY MANAGEMENT IN THE FIELD OF CINEMA AND ENTERTAINMENT IN INDIA

STRATEGY MANAGEMENT IN THE FIELD OF CINEMA AND ENTERTAINMENT IN INDIA

Registration ID: IJNRD_218435

Published ID: IJNRD2403682

DOI: Click Here to Get

Ritu Sharda , Kamalpreet Kaur

Strategic management, Indian cinema, Entertainment industry, Regulation, Global cinema, Cultural heritage

This paper investigates the realm of strategic management within the Indian cinema industry, discovering its great influence on completely transforming an unregulated industry into a regulated goliath of imagination and trade. Via an extensive assessment, our team assesses the application of strategic management principles in Indian cinema, contrasting all of them with global strategies. Through examining case studies and instances, we discover the strategic maneuvers carried out through Indian cinema stakeholders to maximize manufacturing, navigate challenges, and also confiscate opportunities in an ever-evolving landscape. In spite of facing obstacles including regulatory complexities as well as piracy, Indian cinema illustrates durability as well as advancement in leveraging strategic management to steer development as well as adaptation. The comparison with world cinema industries, especially Hollywood, uncovers both correlations and distinctions, highlighting the importance of context-specific techniques tailored to the Indian cinema ecosystem. With critical forethought, collaboration, as well as modification, Indian cinema can easily improve its worldwide competition while protecting its own cultural heritage and also catering to a diverse audience. This paper aims to result in a deeper understanding of the transformative power of strategic management to fit the future velocity of the Indian cinema industry.

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"STRATEGY MANAGEMENT IN THE FIELD OF CINEMA AND ENTERTAINMENT IN INDIA", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 3, page no.g709-g716, March-2014, Available :https://ijnrd.org/papers/IJNRD2403682.pdf

Volume 9 Issue 3, March-2024

Pages : g709-g716

Paper Reg. ID: IJNRD_218435

Published Paper Id: IJNRD2403682

Downloads: 000121142

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2403682.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403682

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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