Paper Title
STRATEGY MANAGEMENT IN THE FIELD OF CINEMA AND ENTERTAINMENT IN INDIA
Article Identifiers
Authors
Ritu Sharda , Kamalpreet Kaur
Keywords
Strategic management, Indian cinema, Entertainment industry, Regulation, Global cinema, Cultural heritage
Abstract
This paper investigates the realm of strategic management within the Indian cinema industry, discovering its great influence on completely transforming an unregulated industry into a regulated goliath of imagination and trade. Via an extensive assessment, our team assesses the application of strategic management principles in Indian cinema, contrasting all of them with global strategies. Through examining case studies and instances, we discover the strategic maneuvers carried out through Indian cinema stakeholders to maximize manufacturing, navigate challenges, and also confiscate opportunities in an ever-evolving landscape. In spite of facing obstacles including regulatory complexities as well as piracy, Indian cinema illustrates durability as well as advancement in leveraging strategic management to steer development as well as adaptation. The comparison with world cinema industries, especially Hollywood, uncovers both correlations and distinctions, highlighting the importance of context-specific techniques tailored to the Indian cinema ecosystem. With critical forethought, collaboration, as well as modification, Indian cinema can easily improve its worldwide competition while protecting its own cultural heritage and also catering to a diverse audience. This paper aims to result in a deeper understanding of the transformative power of strategic management to fit the future velocity of the Indian cinema industry.
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How To Cite (APA)
Ritu Sharda & Kamalpreet Kaur (March-2014). STRATEGY MANAGEMENT IN THE FIELD OF CINEMA AND ENTERTAINMENT IN INDIA. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), g709-g716. https://ijnrd.org/papers/IJNRD2403682.pdf
Issue
Volume 9 Issue 3, March-2024
Pages : g709-g716
Other Publication Details
Paper Reg. ID: IJNRD_218435
Published Paper Id: IJNRD2403682
Downloads: 000121986
Research Area: Engineering
Country: -, -, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2403682.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403682
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