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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | MODERN INDIA AND BANKING STRATEGY |
| Authors Name: | Mr Sasanka Sekhar Swain |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_216340
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| Published Paper Id: | IJNRD2403601 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the general marketing and following the appearance, separation and development of services marketing. The article shows the appearance, development and delimitation of the bank marketing concept following the increase of the financial-banking sector in all world countries due to the appearance of new competitors and the competition intensification. The research consisted in presenting the evolution stages of the bank marketing and the manner in which the concept has been approached and perceived, in time, by various Romanian and foreign specialists. Through analysis, I have shown the importance of including the bank marketing concept into the assembly of tactical and strategic decisions of the banking companies. |
| Keywords: | MODERN INDIA AND BANKING STRATEGY |
| Cite Article: | "MODERN INDIA AND BANKING STRATEGY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.g1-g8, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403601.pdf |
| Downloads: | 00031 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403601 Registration ID: 216340 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: g1-g8 Country: Khordha, bhubaneswar, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403601 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403601 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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