Paper Title
Factors influencing the Purchasing Behavior of Mobile Internet Packages
Article Identifiers
Authors
H.A. Dimani Tharuka Hapuarachchi
Keywords
Mobile internet packages, consumer behavior, telecommunications industry, factor analysis
Abstract
This study explores the factors influencing the purchasing behavior of mobile internet packages among consumers in Sri Lanka. The telecommunications industry has witnessed significant growth globally, with advancements in technology driving the adoption of mobile internet services. Through a comprehensive analysis, this research identifies the key factors shaping consumer decisions regarding mobile internet package purchases. The study utilizes data collected from 100 participants, primarily university students, representing a demographic highly engaged with online platforms. Through factor analysis, three primary factors are identified: external factors, descriptive features, and technical specifications of mobile internet packages. These factors play a crucial role in influencing consumer purchasing decisions. The findings highlight the dominance of specific mobile internet service providers, notably Dialog, and underscore the prevalence of youth engagement in mobile internet usage. The study suggests that mobile internet service providers can enhance customer satisfaction by focusing on these identified factors when designing and marketing their packages. Furthermore, gender-neutral purchasing patterns are observed, suggesting the importance for providers to tailor services to meet the needs of both male and female consumers. Additionally, the study reveals a significant preference among younger demographics for mobile internet usage, signaling an opportunity for providers to cater to the preferences of this youthful segment. Overall, this research offers valuable insights for mobile internet service providers in Sri Lanka to optimize their offerings and marketing strategies, ultimately fostering a satisfied and loyal customer base.
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How To Cite (APA)
H.A. Dimani Tharuka Hapuarachchi (March-2024). Factors influencing the Purchasing Behavior of Mobile Internet Packages. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), f542-f546. https://ijnrd.org/papers/IJNRD2403562.pdf
Issue
Volume 9 Issue 3, March-2024
Pages : f542-f546
Other Publication Details
Paper Reg. ID: IJNRD_216739
Published Paper Id: IJNRD2403562
Downloads: 000121985
Research Area: Social Science and HumanitiesÂ
Country: Gampaha, Kadawatha, Sri Lanka
Published Paper PDF: https://ijnrd.org/papers/IJNRD2403562.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403562
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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