Paper Title
The Role of E-Commerce to Reduce Costs- Impact on Small & Medium-Sized Companies in India
Article Identifiers
Authors
MAGLINA CRUZ , ROSHNI ADHONI
Keywords
Key words: E-commerce, MSME’s, digitalization, B2B
Abstract
ABSTRACT The main purpose of this research is to study the evaluation of electronic commerce (e-commerce) in reducing operational cost in an organization. There are many different types of e-commerce applications that may influence the organizational performances; in this research, they are categorized into five different categories: electronic advertising, electronic payment system, electronic marketing, electronic customer support service and electronic order and delivery. E-Commerce provides new channels for the global marketing of tangible goods and presents opportunities to create new businesses providing information and other knowledge-based intangible products. According to literature review, most common types of organizational performance measures that are used in recent empirical researches are included: Financial or accounting performance, operational performance and market-based performance. For analyzing the data derived from questionnaire structural equation modeling (goodness of fit tests and path analysis. The survey method was considered to be the most suitable research method for this investigation. On the whole, this paper illuminates significant relationships between applications of electronic commerce and operational and market based performance.
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How To Cite
"The Role of E-Commerce to Reduce Costs- Impact on Small & Medium-Sized Companies in India", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 3, page no.f331-f338, March-2024, Available :https://ijnrd.org/papers/IJNRD2403537.pdf
Issue
Volume 9 Issue 3, March-2024
Pages : f331-f338
Other Publication Details
Paper Reg. ID: IJNRD_213396
Published Paper Id: IJNRD2403537
Downloads: 000121211
Research Area: Commerce
Country: HUBBALLI, KARNATAKA, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2403537.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403537
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition


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