SECURING E-COMMERCE: AI-POWERED FRAUD DETECTION AND PREVENTION

Registration ID: IJNRD_216531

Published ID: IJNRD2403504

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MANASA A S, Ashish L

E-commerce, artificial intelligence, algorithm

This abstract presents an AI-driven approach to fortify fraud detection and prevention mechanisms within e-commerce websites. In response to the escalating threat of fraudulent activities, this system harnesses the capabilities of Artificial Intelligence (AI) to proactively identify and mitigate risks. By analyzing vast datasets in real-time, AI algorithms adeptly discern patterns indicative of fraudulent behavior, enabling swift intervention to safeguard the integrity of transactions. Leveraging machine learning techniques, the system continually refines its understanding of evolving fraud tactics, adapting to new threats with precision and agility. Behavioral analysis forms a cornerstone of this framework, scrutinizing user interactions and transactional patterns to detect anomalies and flag potential fraud. Through advanced data visualization tools, stakeholders gain actionable insights into emerging trends and suspicious activities, empowering informed decision-making. By integrating AI-powered fraud prevention measures, e-commerce platforms bolster their security posture, fostering trust and confidence among users while mitigating financial losses. This innovative approach signifies a paradigm shift in combating fraud within the digital marketplace, underscoring the transformative potential of AI in safeguarding the interests of businesses and consumers alike.

Published Paper   E-Certificate

MANASA A S & Ashish L (March-2024). SECURING E-COMMERCE: AI-POWERED FRAUD DETECTION AND PREVENTION . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), f28-f33. https://ijnrd.org/papers/IJNRD2403504.pdf

Volume 9 Issue 3, March-2024

Pages : f28-f33

Paper Reg. ID: IJNRD_216531

Published Paper Id: IJNRD2403504

Downloads: 000122253

Research Area: Master of Computer Application 

Author Type: Indian Author

Country: Thrissur, Kerala, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2403504.pdf

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