Paper Title
SUSTAINABILITY AND FEMALE CUSTOMER SATISFACTION - A STUDY ON BEAUTY CARE PRODUCTS OF SOULTREE WITH SPECIAL REFERENCE TO BHAVANI TALUK.
Article Identifiers
Authors
Dr.V.YUVARANI , Dr.S.SUGUNA
Keywords
Key words: Women consumers, Sustainability, Beauty care products, customer satisfaction.
Abstract
The growth of cosmetic industry is being enormous in the recent days as number of users towards cosmetic products is getting increased each every and every day which leads to increase in demand for the products were the demand has also increased to buy the products. Though there is an increase in demand the consumers are looking for quality of product and service when it is a part of digital scenario. The first and most important objective of the study is sustainability and female customer satisfaction on beauty care products of soultree in Bhavani Taluk. The study of customer satisfaction is the most important factor for marketing any goods and services. The customer satisfaction suggests how individuals, groups and organizations select, buy, use, and dispose of Goods, Services and Ideas or Experience to satisfy their needs and wants. It also gives clues for improving or introducing products or services, setting price, devising channels etc. The cosmetics sector is one of the best and important sectors at present time. For this purpose, a sample of 150 was collected from the respondents in Bhavani Taluk. Percentage analysis, one-way ANOVA, and factor analysis were used as tools to analyze the data and the conclusion is that the customers disagree towards convenience in purchasing cosmetic products through online and time for delivery of cosmetic products by the companies which may lead to dissatisfaction towards purchasing the product. If the companies, try to eradicate these errors it may to higher level of satisfaction which may also increase the volume of sales through online in near future.
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How To Cite (APA)
Dr.V.YUVARANI & Dr.S.SUGUNA (March-2024). SUSTAINABILITY AND FEMALE CUSTOMER SATISFACTION - A STUDY ON BEAUTY CARE PRODUCTS OF SOULTREE WITH SPECIAL REFERENCE TO BHAVANI TALUK.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), e432-e446. https://ijnrd.org/papers/IJNRD2403455.pdf
Issue
Volume 9 Issue 3, March-2024
Pages : e432-e446
Other Publication Details
Paper Reg. ID: IJNRD_215561
Published Paper Id: IJNRD2403455
Downloads: 000121991
Research Area: Commerce
Country: Erode, Tamil nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2403455.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403455
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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