SUSTAINABILITY AND FEMALE CUSTOMER SATISFACTION - A STUDY ON BEAUTY CARE PRODUCTS OF SOULTREE WITH SPECIAL REFERENCE TO BHAVANI TALUK.

SUSTAINABILITY AND FEMALE CUSTOMER SATISFACTION - A STUDY ON BEAUTY CARE PRODUCTS OF SOULTREE WITH SPECIAL REFERENCE TO BHAVANI TALUK.

Registration ID: IJNRD_215561

Published ID: IJNRD2403455

DOI: Click Here to Get

Dr.V.YUVARANI , Dr.S.SUGUNA

Key words: Women consumers, Sustainability, Beauty care products, customer satisfaction.

The growth of cosmetic industry is being enormous in the recent days as number of users towards cosmetic products is getting increased each every and every day which leads to increase in demand for the products were the demand has also increased to buy the products. Though there is an increase in demand the consumers are looking for quality of product and service when it is a part of digital scenario. The first and most important objective of the study is sustainability and female customer satisfaction on beauty care products of soultree in Bhavani Taluk. The study of customer satisfaction is the most important factor for marketing any goods and services. The customer satisfaction suggests how individuals, groups and organizations select, buy, use, and dispose of Goods, Services and Ideas or Experience to satisfy their needs and wants. It also gives clues for improving or introducing products or services, setting price, devising channels etc. The cosmetics sector is one of the best and important sectors at present time. For this purpose, a sample of 150 was collected from the respondents in Bhavani Taluk. Percentage analysis, one-way ANOVA, and factor analysis were used as tools to analyze the data and the conclusion is that the customers disagree towards convenience in purchasing cosmetic products through online and time for delivery of cosmetic products by the companies which may lead to dissatisfaction towards purchasing the product. If the companies, try to eradicate these errors it may to higher level of satisfaction which may also increase the volume of sales through online in near future.

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"SUSTAINABILITY AND FEMALE CUSTOMER SATISFACTION - A STUDY ON BEAUTY CARE PRODUCTS OF SOULTREE WITH SPECIAL REFERENCE TO BHAVANI TALUK.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 3, page no.e432-e446, March-2024, Available :https://ijnrd.org/papers/IJNRD2403455.pdf

Volume 9 Issue 3, March-2024

Pages : e432-e446

Paper Reg. ID: IJNRD_215561

Published Paper Id: IJNRD2403455

Downloads: 000121198

Research Area: Commerce

Country: Erode, Tamil nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2403455.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403455

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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