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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The Role of Social Media in Shaping Political Discourse in India: Insights from the BJP |
| Authors Name: | Urfee Jan |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_215428
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| Published Paper Id: | IJNRD2403211 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | The emergence and widespread adoption of social media platforms have ushered in a new era of political discourse in India. This study investigates the multifaceted impact of social media on political communication, citizen engagement, and electoral mobilization, with a specific focus on insights from the Bharatiya Janata Party (BJP). Social media, encompassing platforms such as Twitter, Facebook, WhatsApp, and YouTube, has fundamentally altered the landscape of public engagement and opinion formation. This research explores how these platforms democratize access to information, facilitate dialogue between citizens and political figures, and amplify diverse voices across India's vast socio-political spectrum. Drawing on scholarly insights, this study offers a comprehensive understanding of the dynamic and contested role of social media in shaping political discourse in India. The BJP's approach, as illuminated in this analysis, provides valuable insights into the evolving landscape of Indian politics in the digital age. |
| Keywords: | Social media, Political Discourse, Bharatiya Janata Party (BJP), Electoral Mobilization, Misinformation |
| Cite Article: | "The Role of Social Media in Shaping Political Discourse in India: Insights from the BJP", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.c79-c83, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403211.pdf |
| Downloads: | 00050 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403211 Registration ID: 215428 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: c79-c83 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403211 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403211 |
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