THE ROLE OF SOCIAL MEDIA INFLUENCERS IN INDIAN MARKETING

THE ROLE OF SOCIAL MEDIA INFLUENCERS IN INDIAN MARKETING

Registration ID: IJNRD_215020

Published ID: IJNRD2403195

DOI: Click Here to Get

Sidak Singh Kalra

Social media influencers establish themself as expert within a particular field and share their own knowledge with the listed audience and more social channels. In recent times, social media influencers have turned into powerful forces within the world of brand promotion and marketing. Through the right collaboration, any individual and business can reach their target audience beyond building credibility and brand trust. This research paper presents the role of social media influencers within Indian marketing through an analysis of effectiveness, opportunities and challenges. This paper involves a literature review, secondary qualitative method and evaluation for a crucial understanding of the impact and ethical consideration regarding influencer marketing within India.

Published Paper   E-Certificate

" THE ROLE OF SOCIAL MEDIA INFLUENCERS IN INDIAN MARKETING", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 3, page no.b892-b902, March-2024, Available :https://ijnrd.org/papers/IJNRD2403195.pdf

Volume 9 Issue 3, March-2024

Pages : b892-b902

Paper Reg. ID: IJNRD_215020

Published Paper Id: IJNRD2403195

Downloads: 000121256

Research Area: Commerce

Country: Noida, Uttar Pradesh , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2403195.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403195

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

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Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area