How to implement omnichannel HCP engagement across markets

Registration ID: IJNRD_214805

Published ID: IJNRD2403150

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Vaishnavi Ghadge, Pritam Jaiswar , Dr. B Lakshmi, SaiKIshore V

Omnichannel HCP Engagement, Multichannel Marketing, Seamless HCP Experience, Channel Integration in Healthcare.

ABSTRACT Effective marketing strategies now revolve around omnichannel marketing, a customer-centric methodology that harmonizes brand messaging and experiences across all touchpoints. A thorough grasp of the omnichannel marketing principles and difficulties is necessary for successful implementation. This study offers a thorough rundown of the implementation procedure, including all the important steps—from creating customer personas and channel selection to integrating marketing tools and tracking campaign effectiveness. In response to this changing consumer behavior, omnichannel marketing has surfaced as a game-changing strategy that combines several communication channels to provide a cohesive and customized customer experience. This paper explores the complexities of omnichannel marketing implementation, emphasizing the important phases, factors, and difficulties in carrying out this approach successfully.

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Vaishnavi Ghadge, Pritam Jaiswar , Dr. B Lakshmi, & SaiKIshore V (March-2024). How to implement omnichannel HCP engagement across markets . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), b446-b458. https://ijnrd.org/papers/IJNRD2403150.pdf

Volume 9 Issue 3, March-2024

Pages : b446-b458

Paper Reg. ID: IJNRD_214805

Published Paper Id: IJNRD2403150

Downloads: 000122256

Research Area: Pharmacy

Author Type: Indian Author

Country: Hyderabad , telangana , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2403150.pdf

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