Paper Title
Pester Power Strategies Used by Children: A Literature Review
Article Identifiers
Authors
Dr. Manjot Kaur Shah
Keywords
Consumers, Children, Purchasing, Pester power
Abstract
The family is one of the most significant decision-making and consumption units for marketers. Children are considered to have a significant influence on family purchasing decisions, making them a desirable market segment for advertisers. When children’s demands are denied by parents, children resort to pester power. Between a child's purchasing decision and a parent's purchase decision, pester power also plays a moderating influence. This paper attempts to review the literature to understand children as consumers and various pester power strategies employed by them to get their demands fulfilled
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How To Cite (APA)
Dr. Manjot Kaur Shah (March-2024). Pester Power Strategies Used by Children: A Literature Review. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), b423-b440. https://ijnrd.org/papers/IJNRD2403148.pdf
Issue
Volume 9 Issue 3, March-2024
Pages : b423-b440
Other Publication Details
Paper Reg. ID: IJNRD_214028
Published Paper Id: IJNRD2403148
Downloads: 000121983
Research Area: Commerce
Country: New Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2403148.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403148
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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